22-24 MAY 2018


Tech Hot Topics

Tech Hot Topics

The 3-day Masterminds Congress at DES2017 will cover Digital Transformation impact on all kind of organizations. Therefore, the world-famous speakers will discuss  different roles, industries and technologies from the perspective of digital revolution.


In this edition, the Masterminds Congress covers 8 Tech Hot Topics:

    Big Data & Analytics

    Big data analytics is the process of examining large data sets containing a variety of data types — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.

    1. Creating a data-driven business
    2. Cognitive Computing. Machine learning
    3. Real time decision-making
    4. Best practices for BDA implementation
    Cloud Computing

    Cloud computing as a style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies.

    1. Leveraging on the cloud to get agility and speed
    2. The cloud cost advantage
    3. Delivering business technology: new tech operating systems
    4. Best practices for CC implementation
    Social Business

    Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners and suppliers.

    1. Creating an Omni-channel experience for customers, partners and employees
    2. Extracting value from social networks to generate new revenue streams
    3. Customer experience
    4. Best practices for Social Business implementation

    Cybersecurity is the body of technologies, processes and practices designed to protect networks, computers, programs and data from attack, damage or unauthorized access.

    1. Cyber response strategies
    2. Navigating a cyber crisis
    3. Cyber intelligence sharing, time for real collaboration
    4. Best practices for Cybersecurity implementation

    The Internet of Things (IoT) is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.

    1. New products and services and the ways in which they are made, marketed, sold, distributed…
    2. How do you add value to your businesses?
    3. New value propositions
    4. Best practices for IoT implementation

    Enterprise mobility is the trend toward a shift in work habits, with more employees working out of the office and using mobile devices to perform business tasks.

    1. How organizations adapt to mobility
    2. Mobile device trends in the enterprise
    3. Increasing productivity and employee satisfaction
    4. Best practices for Enterprise Mobility implementation
    Artificial Intelligence

    Artificial Intelligence (AI) is technology that appears to emulate human performance typically by learning, coming to its own conclusions, appearing to understand complex content, engaging in natural dialogs with people, enhancing human cognitive performance (also known as cognitive computing) or replacing people on execution of no routine tasks. AI or artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction

    1. Machine learning and data mining
    2. Web and knowledge-based information systems
    3. Uncertainty in AI
    4. Best practices for AI implementation
    Virtual Reality

    Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and responds to that individual’s actions in a natural way, usually through immersive head-mounted displays and head tracking. Gloves providing hand tracking and haptic (touch sensitive) feedback may be used as well. Room-based systems provide a 3D experience for multiple participants; however, they are more limited in their interaction capabilities.

    1. Social impact of virtual reality
    2. Industry developments
    3. VR content creation for specific verticals (health, industry…)
    4. Best practices for VR implementation
    Machine Learning

    A method of data analysis that automates analytical model building using algorithms that learn from data. It is a type of artificial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed.


    A shared and decentralized digital ledger or a continually updated list of all transactions that keeps a record of each transaction that occurs across a fully distributed or peer-to-peer network, either public or private. At a time when companies face new challenges in data management and security, Blockchain has emerged as an interesting solution for the enterprise as a way to let companies make and verify transactions on a network instantaneously without a central authority.


    The technology dealing with the design, construction, and operation of robots in automation. Robots are machines that can be used to do work by themselves or to do what a person indicates them.

    Marketing automation

    Marketing automation refers to software platforms and technologies designed for marketing departments to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency.