22-24 MAY 2018
MADRID - IFEMA

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Virtual reality and it’s future in companies

Virtual reality and it’s future in companies

Virtual reality, whilst being a relatively new concept, will change the face of business forever. It is already being deployed in marketing and human resources. Where will it take us in the future? Let’s see how.

Virtual reality as a computer replacement

We know virtual reality in the gaming industry, thanks to Playstation VR and Google Glass. Many experts in the field have begun to invest serious time and energy into how this could work as a computer system. Using VR as a computing system will mean that the quality of information shared will be much higher. The idea is that virtual reality could capture experiences and feelings, in real time, sounds daunting. However, it could be the future. The methods of implementation and how it will work as a computer system are not yet clear. It may take some years for this to get off the ground, but it is a viable alternative to what we currently have.

Virtual reality and marketing

Marketing campaigns are becoming increasingly expensive and it is difficult to stay ahead of the trends. So how can VR change the way we market products? It could allow companies to place their products on any person in any scenario. This means that if you want to see how a dress or a suit will look in the real world, you can watch it take place on your screen. You may also be able to design your own home, moving furniture and color schemes to fit your needs. This will also correspond with the exact dimensions of your living space and leave little room for error. VR marketing could also work with promotional material. Brochures can become 3D and advertising space will be revolutionized. An advert will no longer be just moving images and texts on screen. In fact, it will become entirely life-like, placing the viewer inside the advertisement itself.

Virtual reality and human resources

Many companies are now using virtual reality to recruit staff. How are they doing this? Companies like Jaguar have designed games in virtual reality to test recruits problem solving skills. This mode of selecting the cream from the crop will no doubt be widespread across HR soon. By developing VR to test candidates’ problem solving skills, the selection process becomes streamlined. Of course, the applicants who perform particularly well at these games are given preference during recruitment. This speeds up the recruitment process for many companies. It also allows companies to select the best candidates without wasting precious time reviewing all who apply. This type of programme also works for the candidate. Jet.com has designed an interface which allows candidates to virtually work in the company. They can see the office layout, get an idea of responsibilities and experience company culture. This will of course become more widespread in the future and will entirely change the HR game.

For more information on virtual reality inside businesses, please visit DES Madrid.