22-24 MAY 2018
MADRID - IFEMA

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    Artificial Intelligence, Cybersecurity, the new GDPR and the debate of the Digital Agenda by the political groups, mains trends of DES2018

    AI experts such as Stuart Russel, leaders in cybersecurity like Chris Roberts or Aristedes Mahairas, special agent in charge of special operations/cyber division from FBI in NY and representatives of the main Spanish political parties will debate and share their knowledge during the 3 days of the forum.

    India will be the guest country of this third edition with a wide business representation from the industrial world in which are leading companies such as UST-Global, Wipro or Zoho.

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    CMO Priorities, Analytics, Martech, Inbound Marketing, Growth Hacking, Data Driven Marketing or Storytelling strategies to be analyzed during 3 days at DES2018

    The lineup of speakers gather international experts such as Scott Brinker, the precursor of the martech concept worldwide, who will analyze how technology is currently transforming marketing and what is the role of data analysis; Walter Jennings, VP of Huawei’s Corporate Communication, who will reveal his experiences and strategies in Influencer Marketing; and Jeff Sanders who will bring his “50 not out” strategy from Australia. With 50 not out Sanders states that companies need to transform the stereotypes and myths of the millennial consumers, to which all campaigns appear to be targeted, and look towards the people over 50 to identify new business opportunities within this target.

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    DES presents its third edition with the latest technology and with Artificial Intelligence as the main trend

    Artificial Intelligence will be in the spotlight as the main trend during the show. DES reunites top tech solutions that are driving the development of new business models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. A marketplace where digital solutions are applied to any kind of industry from banking to retail, automotive to utilities.

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    DES | Digital Business World Congress faces up to Digital Dilemas of the companies

    DES | Digital Business World Congress launches the campaign of the next edition of DES2018 under the slogan “Facing the Digital Avalanche”.

    The edition will focus the attention and experience of thousands of its visitors on the dilemmas that any executive must face when transforming their business model, along with the technologies that drive their competitiveness through the digitalization.

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    DES – Digital Business World Congress grows and consolidates its role as the major international event for the digital economy

    17% of the visitors come mainly from the UK, USA, France, Italy, Germany and Mexico; showing the marked international character of this congress. DES has already announced dates for the third edition, which will take place from 22 to 24 May 2018, and will once again convert Madrid into the world capital of digital business over one week.

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    Maribel de la Vega, CIO of Liberty Insurance in Spain, Iberdrola, BlaBlaCar, Ferrovial and the Divisadero Barometer recognised in the Second Edition of the European Digital Mindset Awards presented by DES2017

    DES presented the second edition of the European Digital Mindset Awards yesterday at a gala dinner in Florida Retiro, in the Spanish capital’s Retiro Park. The Awards recognise the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, or that represent new digital business models.

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    Blockchain and cognitive systems based on Artificial Intelligence define the new era of organisations

    Alex Tapscott and senior management from IBM and Amazon Web Services explained the key to these new technologies that are reinventing all industries to DES2017 attendee. The Blockchain revolution and cognitive systems based on Artificial Intelligence and Machine Learning were the hot topics of the second day of the Mastermind Congress taking place in DES2017.

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    The Spanish Finance Ministry, the Madrid Regional Government and City Hall join forces to boost digital transformation

    The second edition of DES2017, the world’s largest digital transformation event, opened its doors yesterday with visitor numbers that exceeded those of the opening day of the first edition.
    The Spanish Finance Ministry, the Madrid Regional Government and City Hall took part in the official inauguration of DES2017 to drive forward digital transformation in the business fabric as a motor for wealth creation.

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    DES2017 kicks off with 18,000 professionals in attendance and a €34 million economic impact for the city of Madrid

    Madrid will become this week the international benchmark for digital economy. All the latest news and most innovative technological solutions, as well as new developments to come, will be discussed this week at DES|Digital Business World Congress 2017 (#DES2017), the biggest international meeting about digital transformation.

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    Alex Tapscott will reveal the impact of blockchain on industries for the first time at DES2017

    City of Los Angeles CDO Lilian P. Coral, David Shing, Anders Indset and Susan Fonseca will accompany Tapscott on the panel of speakers at DES2017.

    DES2017 brings together public institutions and international technology industry leaders, such as Amazon, IBM and Accenture, to guide companies towards digitisation.

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    DES – Digital Business World Congress 2017 reveals the event's structure

    Blockchain and Artificial Intelligence: the tech trends at DES2017.

    400 international speakers, more than 180 talks, 12 vertical forums and 6 specialist seminars make up a focused and unmissable agenda for executives.

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    Blockchain, IoT and Artificial Intelligence to take a leading role in DES - Digital Business World Congress

    More than 18,000 professionals from the world over, more than 450 speakers and almost 200 conferences with more than 1,200 hours of expertise from the greatest experts in digital transformation

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    DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cyber-security to Madrid from the 23 to 25 of May

    DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cybersecurity to Madrid from the 23 to 25 of May.

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    Cyber-security: the threats of the IoT, Cloud Computing or Artificial Intelligence to the modern world in DES2017

    DES2017 is organising a cybersecurity forum to debate the new threats that face the new digital and connected world. For employees and citizens, to companies and governments, the expert panels will cover the types of threats that face us now, those that are yet to come, as well as the technologies and practices that could protect us.

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    The Digital Maturity Journey, the Trust Leap and other key concepts in digital transformation at DES – Digital Business World Congress

    DES – Digital Business World Congress, the biggest global meeting on digital transformation, is putting the finishing touches to its second edition, which will focus on concepts such as the Digital Maturity Journey and take a holistic approach to all the implications of the change involved in the boom in digital business.

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    Madrid will host once again DES-Digital Business World Congress, the largest international event on digital transformation in the business world

    The fair will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the world capital of digital transformation. To this end, the organizers are developing an exhaustive internationalization plan presenting the DES-Digital Business World Congress, in different capitals with the most important technological ecosystems worldwide.

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    DES2017 invites innovative polish companies to join the event

    One of the main objectives of DES is to activate international exchange in the business industry, within technology companies, startups, clusters, incubators, business accelerators, consultants, business angels and venture capital funds. To this end, on the 7th of February the organization will meet the representatives of Polish ICT and tech Industry in the headquarters of Polish Information and Foreign Investment Agency in Warsaw.

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    DES, the largest international event on digital transformation in the business visits London in its international roadshow

    Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.

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    The IoT Israel Summit in partnership with Digital Enterprise Show will boost Tech Israeli companies to growth their business internationally

    Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.

    Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration with the goal of helping IT and Tech companies from Israel to grow their business and to be recognized around the world.

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    Digital Enterprise Show celebrate the success ot its first edition

    DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards

    The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner

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    The second day of the event DES2016 combines the Masterminds Congress Program along with two Industry Programs: Fujitsu World Tour and Salesforce Essentials

    Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.

    So far, according to this report, only 21% of the companies have the right culture to face the challenge of the digital transformation. 19% have the right technology for that and only 16% of all professionals have the optimal capabilities to work in a digital scenario. These figures contrast with the executive’s expectations:47% of them foresee that in 2020, more than 50% of the sales figures of their companies will be driven by digital business.

    In his presentation, Nigel Fenwick, shared some guidelines to help companies to become digital predators and avoid the fate of being digital preys. By 2020, all companies will be either digital predators or digital preys.

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    Federico Flórez CIO of Ferrovial and Melia Hotels recognized in the Digital European Mindset Awards granted by DES2016

    The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation

    Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category

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    Marketing is also embracing digitalization

    Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.

    Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.

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    Digital Enterprise Show will award the best digital leader, the best digital transformation enterprise and the best digital disruptor start-up

    The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up

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    International experts on Digital Transformation Albert László Barabási, Sydney Finkelstein, Michael Krigsman and Brian Solís will be taking part as speakers in Digital Enterprise Show

    More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show

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    Digital Enterprise Show awards the best projects on Digital Transformation

    Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts

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