23-25 MAY 2017
MADRID - IFEMA

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    The Digital Maturity Journey, the Trust Leap and other key concepts in digital transformation at DES – Digital Business World Congress

    DES – Digital Business World Congress, the biggest global meeting on digital transformation, is putting the finishing touches to its second edition, which will focus on concepts such as the Digital Maturity Journey and take a holistic approach to all the implications of the change involved in the boom in digital business.

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    Madrid will host once again DES-Digital Business World Congress, the largest international event on digital transformation in the business world

    The fair will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the world capital of digital transformation. To this end, the organizers are developing an exhaustive internationalization plan presenting the DES-Digital Business World Congress, in different capitals with the most important technological ecosystems worldwide.

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    DES2017 invites innovative polish companies to join the event

    One of the main objectives of DES is to activate international exchange in the business industry, within technology companies, startups, clusters, incubators, business accelerators, consultants, business angels and venture capital funds. To this end, on the 7th of February the organization will meet the representatives of Polish ICT and tech Industry in the headquarters of Polish Information and Foreign Investment Agency in Warsaw.

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    DES, the largest international event on digital transformation in the business visits London in its international roadshow

    Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.

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    The IoT Israel Summit in partnership with Digital Enterprise Show will boost Tech Israeli companies to growth their business internationally

    Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.

    Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration with the goal of helping IT and Tech companies from Israel to grow their business and to be recognized around the world.

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    Digital Enterprise Show celebrate the success ot its first edition

    DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards

    The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner

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    The second day of the event DES2016 combines the Masterminds Congress Program along with two Industry Programs: Fujitsu World Tour and Salesforce Essentials

    Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.

    So far, according to this report, only 21% of the companies have the right culture to face the challenge of the digital transformation. 19% have the right technology for that and only 16% of all professionals have the optimal capabilities to work in a digital scenario. These figures contrast with the executive’s expectations:47% of them foresee that in 2020, more than 50% of the sales figures of their companies will be driven by digital business.

    In his presentation, Nigel Fenwick, shared some guidelines to help companies to become digital predators and avoid the fate of being digital preys. By 2020, all companies will be either digital predators or digital preys.

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    Federico Flórez CIO of Ferrovial and Melia Hotels recognized in the Digital European Mindset Awards granted by DES2016

    The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation

    Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category

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    Marketing is also embracing digitalization

    Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.

    Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.

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    Digital Enterprise Show will award the best digital leader, the best digital transformation enterprise and the best digital disruptor start-up

    The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up

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    International experts on Digital Transformation Albert László Barabási, Sydney Finkelstein, Michael Krigsman and Brian Solís will be taking part as speakers in Digital Enterprise Show

    More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show

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    Digital Enterprise Show awards the best projects on Digital Transformation

    Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts

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