Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.
Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.
Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration with the goal of helping IT and Tech companies from Israel to grow their business and to be recognized around the world.
DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards
The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner
Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.
So far, according to this report, only 21% of the companies have the right culture to face the challenge of the digital transformation. 19% have the right technology for that and only 16% of all professionals have the optimal capabilities to work in a digital scenario. These figures contrast with the executive’s expectations:47% of them foresee that in 2020, more than 50% of the sales figures of their companies will be driven by digital business.
In his presentation, Nigel Fenwick, shared some guidelines to help companies to become digital predators and avoid the fate of being digital preys. By 2020, all companies will be either digital predators or digital preys.
The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation
Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category
Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.
Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.
The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up
More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show
Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts