DES2017, Digital Business World Congress presented the second edition of the European Digital Mindset Awards on May 24 at a gala dinner in Florida Retiro, in the Spanish capital’s Retiro Park.
The European Digital Mindset Awards recognize the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, or that represent new digital business models. Values like innovation, leadership, disruption, and strategy were valued by the International Jury formed of Jason Hiner from TechRepublic, Malin Svenson from Business Sweden, María Barceló from ESADE Business School, Michel Da Costa from Forrester, Lluís Altés, Strategy Director of DES – Digital Business World Congress, Kosha Gada from NBC Universal and Joe Haslam, Associate Professor IE University & IE Business School.
BEST DIGITAL LEADER EXECUTIVE OF 2017
Maribel de la Vega from Liberty Insurance, for having implemented a B2B-B2C organization model based on the Moment of Truth approach, the integration of Omni Access in the B2B-B2C model and the use of big data for customer analysis to increase their level of satisfaction.
BEST DIGITAL TRANSFORMATION ENTERPRISE sponsored by TERADATA
The Vatican Apostolic Library
The Atresmedia International
Iberdrola, as the enterprise that has best executed the change from a traditional to a digital business model thanks to its investment in digitalization to create value in the management of the lifecycle of assets, optimization and integration into the network, along with integrated client services like Smart home, Home Hub, Smart Solar and Green Mobility.
BEST JOURNALISTIC WORK ON DIGITAL TRANSFORMATION
Rubén González Crespo, Universidad Internacional de La Rioja
lberto Iglesias, TICbeat and El Mundo Innovadores
Esperanza Pariente, Divisadero Intelligence
Esperanza Pariente, Divisadero Intelligence, for the barometer that it created to identify and map the digital maturity of the market and companies in Spain.
BEST DIGITAL CAMPAIGN
Ferrovial – #Urbanpeek
McCann – Jägermeister campaign
Estrella Damn – “TheLittle Things”
Ferrovial, won the Best Digital Campaign Award for #Urbanpeek, developed on Instagram, allowing the company to work with influencers and position itself as a leader in innovation within its sector. The finalists in this category were McCann for the campaign carried out for Jägermeister and DAMM for the transmedia campaign carried out in 2016 for the short film “The Little Things.”
BEST DIGITAL DISRUPTOR START-UP
BlaBlaCar, for its major impact in the sector, thanks to the carpooling business model and its very positive forecast for the coming years. SwissCognitive was a finalist in this category for its Global AI Think Tank, which promotes cognitive technology across the world and Transformity, for its marketplace, which has registered job seekers in 143 countries and business customers in three continents.