The Growth Hacking is fashionable. Nowadays, more and more companies prefer to develop Growth Hacking strategies to invest in the expensive and little segmented traditional marketing.
¿What is Growth Hacking and the Growth Hackers?
It can be said that Growth Hacking was born when a person had the idea to set up a fast food restaurant at the beginning of a highway, to stand out its business from an overcrowded market. Nevertheless, the concept of Growth Hacking is certainly new and it is more related with digital mechanisms. The change to digital age generates more useful information of our clients and it brings us new opportunities and strategies to reach them.
Growth Hacking consists in the use of techniques related to analysis, research and creativity to increase in a fast way the knowledge of a brand. The objective of Growth Hacking strategies is to look for different ways to reach saturated markets, and it is perfectly adaptable for start-up projects. In this way, a company can have a fast growth without the need of a big investment. A new profession is appearing in the market and it is the growth hacker: a person who constantly analyse the target and establish strategies to reach it, using digital measurements and ways to build and promote the brand.
There are lots of examples of companies that were successful with growing hacking. We will show you a few cases.
Airbnb: it is one of the most known cases. The renting platform had a growing strategy using the success of Craiglist, a web site dedicated to publish announces of concerts, events and specially homes for rent. When the Airbnb users posted their announces on the platform they could decide if they wanted to post automatically on Craiglist, increasing the reach of their publications. Airbnb understood that its public was on this web site.
Dropbox: ¿What is the best way to expand our business? Dropbox was with this deal when the number of users of the platform did not grow. The idea they had was to offer more space in the cloud to the users who invited their contacts to join Dropbox. In fifteen months the platform went from 100.000 to 4 million users.
Begin your growth
Some of the Growth Hacking techniques consist in offering discounts or improvements of the products in the case a clients brings another one to the company. By this way your current clients do not only spread the product to their closer persons but they bring new clients.
Other Growth Marketing techniques have to do with offering a free sample of the product or service to bring clients to the company. In digital platforms, you can do this including the logo or the name of the Brand in the free sample, earning visibility.
Redacción y Contenido: Eticom