18-20 MAY 2021
IFEMA MADRID
  • El sector turístico no cumple con las expectativas de los clientes en materia digital

    El sector turístico no cumple con las expectativas de los clientes en materia digital

    El foro Tourism & Hospitality de DES2021 dará a conocer los casos de éxito de destinos inteligentes como el de Málaga, y también abordará las nuevas demandas del viajero y la digitalización del sector.

    DES2021 contará con los mejores expertos y profesionales del mundo de la hostelería y turismo, que darán respuestas a la incertidumbre en la que vive el sector desde el comienzo de la crisis sanitaria.

    Formato: pdf
    Descarga
  • Las empresas digitalizadas podrían acoger a un 44% de sus plantillas trabajando de manera remota, según el World Economic Forum

    Las empresas digitalizadas podrían acoger a un 44% de sus plantillas trabajando de manera remota, según el World Economic Forum

    El mismo estudio descubre, entre otros datos, que un 40% de los empleados en empresas digitalizadas necesitará al menos 6 meses de formación para desarrollar su trabajo.

    El foro HR Summit reunirá a los máximos responsables de las áreas de RRHH y talento en el marco de DES2021 en la mañana del 18 de mayo.

    Co-organizado con INCIPY, este foro contará con la participación de representantes de ACCIONA, Adigital, Schindler Electric o Roche Farma, entre otras grandes empresas.

    Formato: jpg
    Descarga
  • La inversión en martech crecerá un 68% respecto al 2020 tras la pandemia

    La inversión en martech crecerá un 68% respecto al 2020 tras la pandemia

    El gasto en tecnología durante 2021 supondrá un 26% del presupuesto que destinan las empresas para marketing, según un estudio de Gartner.

    DES2021 acoge un año más el foro Digital Marketing Planet que analiza las últimas tendencias en el campo del marketing digital del 18 al 20 de mayo en IFEMA.

    La quinta edición del DES contará con Sara Pastor, de Twitch, y Clara Elliott-Bauzá, de TikTok, dos de las plataformas digitales de entretenimiento con más éxito del momento.

    Formato: pdf
    Descarga
  • DES2021 acerca los fondos Next Generation EU a las pymes españolas

    DES2021 acerca los fondos Next Generation EU a las pymes españolas

    El “Next Generation Funds Summit” de DES2021 contará con la presencia de ponentes de relevancia en el ámbito público y EMPRESARIAL, con el objetivo de convertir a España en un referente mundial en materia de digitalización

    Formato: pdf
    Descarga
  • DES2021 premiará las iniciativas más punteras en digitalización y transformación del modelo productivo de la industria

    DES2021 premiará las iniciativas más punteras en digitalización y transformación del modelo productivo de la industria

    En su quinta edición, los European Digital Mindset Awards 2021 reconocerán los proyectos empresariales y las personas que lideren la aceleración digital del tejido empresarial.

    Los premios se entregarán el 19 de mayo durante la celebración de la quinta edición de DES-Digital Enterprise Show en IFEMA.

    Formato: pdf
    Descarga
  • La Inteligencia Artificial y la digitalización de las pymes protagonizan la quinta edición de DES-Digital Enterprise Show

    La Inteligencia Artificial y la digitalización de las pymes protagonizan la quinta edición de DES-Digital Enterprise Show

    Los responsables de transformación digital de Airbus y Nokia, y expertos internacionales como Henrik von Scheel, creador del concepto de ‘Industria 4.0’ o Lisa Mae Brunson, fundadora de Wonder Women Tech, son algunos de los primeros ponentes destacados de DES2021.

    Digital Enterprise Show dará las claves para aprovechar los fondos de recuperación europeos NextGenerationEU e impulsar el cambio de modelo productivo para afrontar el futuro de forma sostenible y competitiva.

    Formato: pdf
    Descarga
  • DES2021 vuelve a Madrid del 18 al 20 de mayo para acelerar la transformación digital de las pymes españolas

    DES2021 vuelve a Madrid del 18 al 20 de mayo para acelerar la transformación digital de las pymes españolas

    La quinta edición de Digital Enterprise Show confirma su celebración de forma presencial en IFEMA reuniendo a todo el ecosistema tecnológico de nuestro país.

    DES2021 guiará a las empresas españolas para que aprovechen los fondos de recuperación europeos NextGeneration EU y encuentren el socio tecnológico para impulsar la transformación de su modelo de negocio.

    Formato: pdf
    Descarga
  • Digital Enterprise Show will gather over 30,000 executives in the next edition

    Digital Enterprise Show will gather over 30,000 executives in the next edition

    Robotics, AI, voice technology and cybersecurity will be the hottest trends at DES 2020.

    Formato: pdf
    Descarga
  • DES2019 become the must-attend event on digital transformation with 26,342 attendees from over 50 countries

    DES2019 become the must-attend event on digital transformation with 26,342 attendees from over 50 countries

    DES2019 closes its fourth edition focused on guiding enterprises to boost their digital transformation with 26,342 visitors from more than 50 countries. IFEMA gathered from May 21st to 23rd latest innovations from leading global companies such as IBM, Telefónica Empresas, Altran, Deloitte Digital, EY, T- Systems, Globant, KPMG, Santander, Nutanix, Seidor, Zendesk or Improove, among more than 300 exhibiting organizations from the digital industry.

    Formato: pdf
    Descarga
  • DES2019 will analyze how technologies are transforming the doctor-patient relationship in the Digital Health Forum

    DES2019 will analyze how technologies are transforming the doctor-patient relationship in the Digital Health Forum

    Artificial Intelligence and Big Data are the technologies that are driving new health care models in which data management is the protagonist

    Leading companies in the sector such as Philips Health or Sanitas will address in DES2019 how artificial intelligence has helped to optimize the experience of the digital patient

    Formato: pdf
    Descarga
  • DES2019 gathers administrations and companies in the Cities & Public Sector forum to analyze how the cities of the future will be

    DES2019 gathers administrations and companies in the Cities & Public Sector forum to analyze how the cities of the future will be

    Cristian Citu, expert of the World Economic Forum, analyzes public-private collaboration in the Cities & Public Sector forum in DES2019

    Stephan de Hass, Head of Ideation & Co-Creation of T-Systems and Jarno Eskelinen, Director of the Data Driven Innovation Program of the University of Edinburgh, will be some of the protagonists of the Cities & Public Sector Forum on May 21st

    Formato: pdf
    Descarga
  • Santander, Telefonica, Deutsche Bank, Caixabank, MasterCard, Evo Bank, AndBank, UiPath, Ovamba Solutions and IDC experts analyze the challenges of the financial sector in DES2019

    Santander, Telefonica, Deutsche Bank, Caixabank, MasterCard, Evo Bank, AndBank, UiPath, Ovamba Solutions and IDC experts analyze the challenges of the financial sector in DES2019

    The new players, such as GAFA, and changes in regulation with the entry into force of the PSD2 directive and the launch of the Spanish Sandbox for FinTech, will be analyzed in the Banking and Insurance forum on May 23rd in DES2019

    Formato: pdf
    Descarga
  • Large companies boost startups innovation in the Innovation Hub forum in DES2019

    Large companies boost startups innovation in the Innovation Hub forum in DES2019

    The approximately 30 participating startups will present their business proposal to investors, large companies, accelerators and scale-ups

    Formato: pdf
    Descarga
  • IFEMA becomes a co-organizer of DES, Digital Enterprise Show to boost it and to place Madrid as a benchmark at an international level

    IFEMA becomes a co-organizer of DES, Digital Enterprise Show to boost it and to place Madrid as a benchmark at an international level

    The Community of Madrid and the Madrid City Council reaffirm their commitment to make Madrid the Digital Enterprises Capital and promote the celebration of DES, Digital Enterprise Show, in the city as a global reference event for the technology sector

    With more than 23,000 visitors from more than 50 countries, DES2019 is consolidated as a forum for global debate on future technological trends

    More than 450 international experts such as Christian Lifländer, Head of Cybersecurity of NATO; George Beebe, responsible for analysis for Russia in the CIA; or Antoinia Norman, CEO of Virgin's entrepreneurship unit; will again go through the scenarios of DES to share the keys of digital transformation with attendees

    Formato: pdf
    Descarga
  • DES2019 celebrates a new edition of the European Digital Mindset Awards

    DES2019 celebrates a new edition of the European Digital Mindset Awards

    European Digital Mindset Awards recognize the most relevant international initiatives and projects in digital transformation carried by startups, business leaders and large organizations to boost into the digital economy. The projects will be evaluated by an international jury formed by experts in digital transformation, prestigious entrepreneurs and investors, who will consider the innovation, leadership, disruption, strategy and implementation stage of each applications in their decision.

    Formato: pdf
    Descarga
  • Digital Enterprise Show presents Geopolitics and Data Privacy as main topics with the CIA, NATO and EU experts

    Digital Enterprise Show presents Geopolitics and Data Privacy as main topics with the CIA, NATO and EU experts

    Geopolitics will play a prominent role in DES2019. International relations between countries are also affected by technologies and by the use of the information they have. George Beebe is former director of CIA’s Russia analysis and Director of Intelligence and National Security at the US Centre of National Interest, and Christian Lifländer, Head of Cybersecurity at NATO, will explain to the more than 23,000 C-level executives attending, the challenges on cybersecurity, the phenomena of fake news, misinformation and post-truth.

    Formato: pdf
    Descarga
  • DES becomes the most important event on the digital economy in Europe and celebrates the fourth edition

    DES becomes the most important event on the digital economy in Europe and celebrates the fourth edition

    Digital Enterprise Show 2019 has announced Germany as the guest country for next edition scheduled from 21 to 23 May 2019 in Madrid. The event, which is consolidated as the largest professional European forum on digital transformation, brings together more than 20,000 executives from all over the world. With the aim of learning about technologies that are driving competitiveness and new business models for companies for 3 days, Madrid becomes the Digital Business World Capital.

    Formato: pdf
    Descarga
  • 20,974 attendees from 51 countries visited DES2018 and consolidates the event as the 'Davos' forum for Digital Economy

    20,974 attendees from 51 countries visited DES2018 and consolidates the event as the 'Davos' forum for Digital Economy

    DES2018 has left an economic impact in the city of more than 39 million euros, resulting in large part from the increase in international visitors; 68% of which were C-Level senior executives and members of boards of directors. The organization has announced an agreement to keep the celebration of DES in Madrid for the next three years and has already announced the dates of the next edition, which will take place from May 21 to 23, 2019.

    Formato: pdf
    Descarga
  • Artificial Intelligence, Cybersecurity, the new GDPR and the debate of the Digital Agenda by the political groups, mains trends of DES2018

    Artificial Intelligence, Cybersecurity, the new GDPR and the debate of the Digital Agenda by the political groups, mains trends of DES2018

    AI experts such as Stuart Russel, leaders in cybersecurity like Chris Roberts or Aristedes Mahairas, special agent in charge of special operations/cyber division from FBI in NY and representatives of the main Spanish political parties will debate and share their knowledge during the 3 days of the forum.

    Formato: pdf
    Descarga
  •  CMO Priorities, Analytics, Martech, Inbound Marketing, Growth Hacking, Data Driven Marketing or Storytelling strategies to be analyzed during 3 days at DES2018

    CMO Priorities, Analytics, Martech, Inbound Marketing, Growth Hacking, Data Driven Marketing or Storytelling strategies to be analyzed during 3 days at DES2018

    The lineup of speakers gather international experts such as Scott Brinker, the precursor of the martech concept worldwide, who will analyze how technology is currently transforming marketing; Walter Jennings, VP of Huawei’s Corporate Communication, who will reveal his experiences and strategies in Influencer Marketing; and Jeff Sanders who will bring his “50 not out” strategy from Australia.

    Formato: pdf
    Descarga
  • DES presents its third edition with the latest technology and with Artificial Intelligence as the main trend

    DES presents its third edition with the latest technology and with Artificial Intelligence as the main trend

    Artificial Intelligence will be in the spotlight as the main trend during the show. DES reunites top tech solutions that are driving the development of new business models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. A marketplace where digital solutions are applied to any kind of industry from banking to retail, automotive to utilities.

    Formato: pdf
    Descarga
  • DES | Digital Business World Congress faces up to Digital Dilemas of the companies

    DES | Digital Business World Congress faces up to Digital Dilemas of the companies

    DES | Digital Business World Congress launches the campaign of the next edition of DES2018 under the slogan “Facing the Digital Avalanche”.

    The edition will focus the attention and experience of thousands of its visitors on the dilemmas that any executive must face when transforming their business model, along with the technologies that drive their competitiveness through the digitalization.

    Formato: pdf
    Descarga
  • DES – Digital Business World Congress grows and consolidates its role as the major international event for the digital economy

    DES – Digital Business World Congress grows and consolidates its role as the major international event for the digital economy

    17% of the visitors come mainly from the UK, USA, France, Italy, Germany and Mexico; showing the marked international character of this congress. DES has already announced dates for the third edition, which will take place from 22 to 24 May 2018, and will once again convert Madrid into the world capital of digital business over one week.

    Formato: pdf
    Descarga
  • Maribel de la Vega, CIO of Liberty Insurance in Spain, Iberdrola, BlaBlaCar, Ferrovial and the Divisadero Barometer recognised in the Second Edition of the European Digital Mindset Awards presented by DES2017

    Maribel de la Vega, CIO of Liberty Insurance in Spain, Iberdrola, BlaBlaCar, Ferrovial and the Divisadero Barometer recognised in the Second Edition of the European Digital Mindset Awards presented by DES2017

    DES presented the second edition of the European Digital Mindset Awards yesterday at a gala dinner in Florida Retiro, in the Spanish capital’s Retiro Park. The Awards recognise the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, or that represent new digital business models.

    Formato: pdf
    Descarga
  • Blockchain and cognitive systems based on Artificial Intelligence define the new era of organisations

    Blockchain and cognitive systems based on Artificial Intelligence define the new era of organisations

    Alex Tapscott and senior management from IBM and Amazon Web Services explained the key to these new technologies that are reinventing all industries to DES2017 attendee. The Blockchain revolution and cognitive systems based on Artificial Intelligence and Machine Learning were the hot topics of the second day of the Mastermind Congress taking place in DES2017.

    Formato: pdf
    Descarga
  • The Spanish Finance Ministry, the Madrid Regional Government and City Hall join forces to boost digital transformation

    The Spanish Finance Ministry, the Madrid Regional Government and City Hall join forces to boost digital transformation

    The second edition of DES2017, the world’s largest digital transformation event, opened its doors yesterday with visitor numbers that exceeded those of the opening day of the first edition.
    The Spanish Finance Ministry, the Madrid Regional Government and City Hall took part in the official inauguration of DES2017 to drive forward digital transformation in the business fabric as a motor for wealth creation.

    Formato: pdf
    Descarga
  • DES2017 kicks off with 18,000 professionals in attendance and a €34 million economic impact for the city of Madrid

    DES2017 kicks off with 18,000 professionals in attendance and a €34 million economic impact for the city of Madrid

    Madrid will become this week the international benchmark for digital economy. All the latest news and most innovative technological solutions, as well as new developments to come, will be discussed this week at DES|Digital Business World Congress 2017 (#DES2017), the biggest international meeting about digital transformation.

    Formato: pdf
    Descarga
  •  Alex Tapscott will reveal the impact of blockchain on industries for the first time at DES2017

    Alex Tapscott will reveal the impact of blockchain on industries for the first time at DES2017

    City of Los Angeles CDO Lilian P. Coral, David Shing, Anders Indset and Susan Fonseca will accompany Tapscott on the panel of speakers at DES2017.

    DES2017 brings together public institutions and international technology industry leaders, such as Amazon, IBM and Accenture, to guide companies towards digitisation.

    Formato: pdf
    Descarga
  • DES – Digital Business World Congress 2017 reveals the event's structure

    DES – Digital Business World Congress 2017 reveals the event's structure

    Blockchain and Artificial Intelligence: the tech trends at DES2017.

    400 international speakers, more than 180 talks, 12 vertical forums and 6 specialist seminars make up a focused and unmissable agenda for executives.

    Formato: pdf
    Descarga
  •  Blockchain, IoT and Artificial Intelligence to take a leading role in DES - Digital Business World Congress

    Blockchain, IoT and Artificial Intelligence to take a leading role in DES - Digital Business World Congress

    More than 18,000 professionals from the world over, more than 450 speakers and almost 200 conferences with more than 1,200 hours of expertise from the greatest experts in digital transformation

    Formato: pdf
    Descarga
  •  DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cyber-security to Madrid from the 23 to 25 of May

    DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cyber-security to Madrid from the 23 to 25 of May

    DES2017 welcomes business delegations from 15 countries looking for international partners in technology and cybersecurity to Madrid from the 23 to 25 of May.

    Formato: pdf
    Descarga
  • Cyber-security: the threats of the IoT, Cloud Computing or Artificial Intelligence to the modern world in DES2017

    Cyber-security: the threats of the IoT, Cloud Computing or Artificial Intelligence to the modern world in DES2017

    DES2017 is organising a cybersecurity forum to debate the new threats that face the new digital and connected world. For employees and citizens, to companies and governments, the expert panels will cover the types of threats that face us now, those that are yet to come, as well as the technologies and practices that could protect us.

    Formato: pdf
    Descarga
  •  The Digital Maturity Journey, the Trust Leap and other key concepts in digital transformation at DES – Digital Business World Congress

    The Digital Maturity Journey, the Trust Leap and other key concepts in digital transformation at DES – Digital Business World Congress

    DES – Digital Business World Congress, the biggest global meeting on digital transformation, is putting the finishing touches to its second edition, which will focus on concepts such as the Digital Maturity Journey and take a holistic approach to all the implications of the change involved in the boom in digital business.

    Formato: pdf
    Descarga
  •  Madrid will host once again DES-Digital Business World Congress, the largest international event on digital transformation in the business world

    Madrid will host once again DES-Digital Business World Congress, the largest international event on digital transformation in the business world

    The fair will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the world capital of digital transformation. To this end, the organizers are developing an exhaustive internationalization plan presenting the DES-Digital Business World Congress, in different capitals with the most important technological ecosystems worldwide.

    Formato: pdf
    Descarga
  • DES2017 invites innovative polish companies to join the event

    DES2017 invites innovative polish companies to join the event

    One of the main objectives of DES is to activate international exchange in the business industry, within technology companies, startups, clusters, incubators, business accelerators, consultants, business angels and venture capital funds. To this end, on the 7th of February the organization will meet the representatives of Polish ICT and tech Industry in the headquarters of Polish Information and Foreign Investment Agency in Warsaw.

    Formato: pdf
    Descarga
  • DES, the largest international event on digital transformation in the business visits London in its international roadshow

    DES, the largest international event on digital transformation in the business visits London in its international roadshow

    Digital Enterprise Show (DES2017), the largest global meeting on digital transformation will return to Madrid (IFEMA) on 23, 24 and 25 May 2017, with the objective, once again, of turning Madrid into the Digital Enterprise World Capital. To this end, the organization have been meeting the British Tech Industry this morning in London, in the Telefónica Open Future & Wayra UK.

    Formato: pdf
    Descarga
  •  The IoT Israel Summit in partnership with Digital Enterprise Show will boost Tech Israeli companies to growth their business internationally

    The IoT Israel Summit in partnership with Digital Enterprise Show will boost Tech Israeli companies to growth their business internationally

    Both events will work together with the aim of helping Israel Tech companies to export internationally and promoting Israel’s innovation around the globe.

    Digital Enterprise Show, the world’s leading event on Digital Transformation together with IoT Israel Summit, the leading IoT and Industry 4.0-related event in Israel, just started an agreement of collaboration with the goal of helping IT and Tech companies from Israel to grow their business and to be recognized around the world.

    Formato: pdf
    Descarga
  • Digital Enterprise Show celebrate the success ot its first edition

    Digital Enterprise Show celebrate the success ot its first edition

    DES2016 finished today its first edition with more than 18,000 attendees from over 40 countries. Over 40% of these attendees hold positions of responsibility in the management boards.

    The next edition will be held from 23th to 25th of May of 2017 and Sweden will attend as country partner.

    Formato: pdf
    Descarga
  •  The second day of the event DES2016 combines the Masterminds Congress Program along with two Industry Programs: Fujitsu World Tour and Salesforce Essentials

    The second day of the event DES2016 combines the Masterminds Congress Program along with two Industry Programs: Fujitsu World Tour and Salesforce Essentials

    Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, extracted from the “State Of Digital Business, 2015 To 2020” report.

    So far, according to this report, only 21% of the companies have the right culture to face the challenge of the digital transformation. 19% have the right technology for that and only 16% of all professionals have the optimal capabilities to work in a digital scenario. These figures contrast with the executive’s expectations:47% of them foresee that in 2020, more than 50% of the sales figures of their companies will be driven by digital business.

    In his presentation, Nigel Fenwick, shared some guidelines to help companies to become digital predators and avoid the fate of being digital preys. By 2020, all companies will be either digital predators or digital preys.

    Formato: pdf
    Descarga
  • Federico Flórez CIO of Ferrovial and Melia Hotels recognized in the Digital European Mindset Awards granted by DES2016

    Federico Flórez CIO of Ferrovial and Melia Hotels recognized in the Digital European Mindset Awards granted by DES2016

    The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation

    Fernando Almaraz (University of Salamanca) was awarded in the Best journalistic work on digital transformation category, while Improove Search was awarded in the Best digital campaign category and Spotcat in the Best Startup category

    Formato: pdf
    Descarga
  • Marketing is also embracing digitalization

    Marketing is also embracing digitalization

    Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication.

    Marketing has become an essential tool to make the products and services offered by companies reach an extremely wide but at the same time carefully segmented audience.

    Formato: pdf
    Descarga
  • Digital Enterprise Show will award the best digital leader, the best digital transformation enterprise and the best digital disruptor start-up

    Digital Enterprise Show will award the best digital leader, the best digital transformation enterprise and the best digital disruptor start-up

    The European Digital Mindset Awards will recognize the most outstanding companies and professionals in digital transformation gathered in 5 categories: Best digital leader executive of 2016, Best digital transformation enterprise, Best journalistic work on digital transformation, Best digital campaign and Best digital disruptor start-up.

    Formato: pdf
    Descarga
  •  International experts on Digital Transformation Albert László Barabási, Sydney Finkelstein, Michael Krigsman and Brian Solís will be taking part as speakers in Digital Enterprise Show

    International experts on Digital Transformation Albert László Barabási, Sydney Finkelstein, Michael Krigsman and Brian Solís will be taking part as speakers in Digital Enterprise Show

    More than 300 international speakers will share in Madrid their strategic vision about digital transformation, leadership and business innovation in the Congress that will be held in the framework of Digital Enterprise Show.

    Formato: pdf
    Descarga
  • Digital Enterprise Show awards the best projects on Digital Transformation

    Digital Enterprise Show awards the best projects on Digital Transformation

    Call for awards are open for the European Digital Mindset Awards, rewarding the most stunning leading projects and professionals in digital transformation and will be chosen by an International Committee of Experts.

    Formato: pdf
    Descarga