22-24 MAY 2018


4 tips to begin the digital transformation of a company

4 tips to begin the digital transformation of a company

Undertaking a digital transformation is necessary in this day and age. However, it can be overwhelming and many companies are falling behind. Change is hard to do, but in today´s world, digital transformation is necessary. Here are some tips on how to weather the storm.

Knowing your customer for digital transformation

It is not enough just to know your market. Now, customers expect their individual needs to be catered to. You must ask not only what you can do, but how you can do it. The next question is why you must do it. By understanding every corner of your market, you can begin to initiate your digital transformation. This concept is known as actionable insight and it will be imperative to your business.

This will also allow you to see opportunities to expand. You can visualize and predict what a customer may want in the future. Any digital transformation therefore, must be with the customer in mind at all times. Another advantage to this is that you will have greater chances to be more innovative. In a changing global market, this is the foundation of your business.

Staff and digital transformation

After looking at your customer, the next step is to look at your company. Change can sometimes be hard and is often met negatively. It is the company´s job to inspire the staff and make it all worthwhile. It is easy to become excited about your digital transformation, but this needs to filter down to everyone in the company. The best way to do this is to involve every member of the company. If they have a hands-on role in digital transformation, they will be more likely to invest in it.

Making the impossible possible

Any digital transformation will require a certain amount of legwork. Before that however, comes imagination. Any digital transformation will require some disruption to the status quo. This can be tricky to overcome. A more pressing question is that of how to make your company stand out from the rest. Remember, always to keep your customer in mind. Many thinktanks believe that in the future, companies will compete over customer experiences. So, there is some food for thought. Make your digital transformation geared towards the customer experience. Of course, this can initiate some problems. Different customers have different needs. We mentioned before that each individual customer should be taken care of, but now we are lumping them together. As you can see, it is a difficult process. This is where the support of your team and effective communication come into play

Communication and digital transformation

This may well be the most important part of your digital transformation. Use your managers and HR team to implement the strategy from the top-down. Employees need to be convinced that this digital transformation will work for them. Staff must be involved in the digital transformation process, even if that includes constructive complaints.

For more tips and advice on digital transformation, please visit DES Madrid.