23-25 MAY 2017
MADRID - IFEMA

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The ‘Digital’ Transformation = Put the Customer at the Heart, See People as the Soul and Value Digital as the Oxygen Of Your Organisation

The ‘Digital’ Transformation = Put the Customer at the Heart, See People as the Soul and Value Digital as the Oxygen Of Your Organisation

What defines us, what we need to live, our heart, our soul and oxygen, can be mapped by how we view business and organisations. The same three pillars form the foundation for your business: put the customer at the heart, see digital as the oxygen and value people as the soul. These need to go hand-in-hand with the company’s overarching why – your purpose, your cause, what you believe and for whom – and the what – proof, the result, what you do.

Transforming while performing is a true balancing act, challenging companies of all sizes in this digital revolution powered by new technologies crossing the physical, digital and biological world. How do you find the right balance between performing – delivering on the short-term commitments of your core products and services, such as scorecard, P&L, market share – and transforming – the long-term belief in your future and the power to adapt and lead?

You do this by looking at the three interconnected pillars for your organisation.

How do you:

  1. Engage your customers, deliver and enhance the end to end customer experience for products and services, and put the customer at the heart? How do you innovate your products to deliver a great and frictionless experience? Are you a customer centric organization? How do I turn them into fans? Can I track my metrics real-time?
  2. Transform your business, such as your business model, operations, process, offerings and products, by embracing innovation to be more responsive, efficient, fluid, agile and predictive? How do you make digital the oxygen of your company?
  3. Empower your employees and organise yourself in the most productive way, reward cross-group collaboration, develop the right skills and mindsets, and attract and retain the right talent by having people as the soul? Reward performing and transforming and cross-boundary collaboration. Foster dynamic vs static hierarchies.

But first you must determine your why, your purpose, and what, your aspiration, before you craft your heart, soul and oxygen pillars.

Instead of defining a digital strategy, focus your energy on defining your business strategy ready for the digital age