21-23 MAY 2019
MADRID - IFEMA

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Making Digital part of your DNA

Making Digital part of your DNA

Digital DNA for Augmented Organizations

For the sake of your organization, it’s time to assume that digital transformation is bridging the gap between business and technology. A sense of urgency must help us to understand that if your organization wants to stand apart it is mandatory to make Digital part of your DNA.

The potential for digital platforms to underpin and grow your business is unbounded. No more excuses, it doesn’t matter if you were born or re-born digital, your new mandate is to be the engine of growth. Consumers are taking the center stage and this generates an amazing opportunity for businesses, but also paramount challenges. We are going to have to change our priorities to satisfy customers demands, to forge a new path to win by generating transient competitive advantages in front of your traditional competitors and new entrants challenging your industry.

Digital transformation is driven by a set of principles and frameworks enabled by technology and connectivity. Once these principles and frameworks are understood, they can be applied to any Business. Digital transformation is a continuum and to show it we’ve created the Digital Star Cycle, to underline the 5 key elements of this endless journey that will help organizations to capture opportunities faster and let them go before they are exhausted.

Transformation is up and running. Most organizations manage it haphazardly — when it should be a deliberate and disciplined endeavour. Organization capabilities developed during the strategy definition process now need to be coordinated together so enterprises can take advantage of the augmented organization, where technology and capabilities are orchestrated in the most empowering way.

To ignite your organization and to seize at full-scale new opportunities you must define the right tempo to forge a successful transformation. The time is NOW!