23-25 MAY 2017
MADRID - IFEMA

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Sweden Country Partner

Sweden is the global leader in the race to Digital. With Stockholm as a capital, it is the second in the world in number of start-ups per capita, with Spotify and Skype amongst many others. This Nordic country has long been the innovation leader of the region – the survey conducted by telecom provider Telenor, revealed that 77% of Swedish companies were planning on launching an Internet of Things solution within the next two years already in 2014. Nowadays it tops in the number of connected “things”. Back in 2014 the number had already surpassed the area’s actual population and it is estimated that by 2017 there will be 2.6 connected things per persona in Scandinavia.

Sweden at Digital Enterprise Show 2017!

Being the Guest Country Partner of the show, Sweden will play a key role and have a prime position during DES2017. A strong focus at Swedish thought leaders will be given in the conference programme and apart from great interest in lifting Swedish key note speakers, Mobile Institute’s IoT4Real seminar will be part included in the main DES programme where Sweden’s position within digitalisation and IoT will be highlighted. In the exposition part of DES, Sweden will set up the official country pavilion to highlight and showcase Swedish companies within the various verticals, e.g. Industry 4.0, Banking, Health & Pharma, Media & Entertainment, and Automotive.

As being a world leading country also when it comes to entrepreneurship innovation and start-ups, Business Sweden will hold a specific area in the Swedish Pavilion especially dedicated to start-ups and small companies. The area will serve as a platform to reach out to the global public with possibility to make pitches, networking and one-to-one meetings with investors.

During the days of DES2017, Business Sweden in collaboration with the Swedish Embassy in Madrid will also arrange additional activities outside the congress area and programme to create impact and value to Swedish businesses.

About Business Sweden

Business Sweden’s purpose is to help Swedish companies to reach their full international potential, and help companies abroad to reach their potential by investing in Sweden. We offer our customers strategic advice and hands-on support.

Business Sweden is owned by the Swedish Government and the industry, a partnership that provides access to contacts and networks at all levels. Business Sweden was founded on the first of January, 2013, by a merger of the Swedish Trade Council (Exportrådet) and Invest Sweden.

business sweden

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