A meeting of business and political leaders, presidents and CEOs with the European Commissioner for Economy and Digital Society. All together, we aim to promote a European Digital Single Market, and drive the digital transformation of European companies.
Innovation and disruption, the words the business leaders hear more and more often. In the midst of the digital revolution, where different technologies facilitate and force transformation, CIOs face the challenge of leading their organizations by delivering business value and innovative use of IT.
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CDOs are compensating the lack of digital acumen among CEOs. Hence, they are becoming transformation leaders, not just focusing in transforming their organizations, but in building out new business models to satisfy today’s customer demands.
What is the role of HR in Digital Transformation? How does Employer Branding work in the digital environment? Which are indispensable skills, roles and profiles in 21st century? How to implement a successful Social Network? Share your view with other specialists at DES2017!
Learn digital marketing, a set of integrated techniques and technologies that enables marketing to create new products and services. Why? To enter new markets, improve the customer experience, engage in a dynamic conversation, and ultimately target, acquire and retain customers.
According to the European eGovernment Action Plan 2016-2020, the digital transformation of government is a key element to the success of the European Single Market; helping to remove existing digital barriers and preventing further fragmentation arising in the context of the modernization of public administrations.
There is a clear vision with a set of priorities and actions focusing in 3 policies:
In this session, we will discuss about how do the different Spanish public administrations implement these plans and will share some inspirations.
This Summit will be conducted in Spanish.