Back in the 80s, science fiction introduced us to Mother, the central computer that advised the passengers of the Nostromo how to fight against the terrible xenomorph of the movie Alien, the eighth passenger. Mother was an artificial intelligence and also a chatbot. If chatbots are talking robots, how are chatbots and content marketing related?
Chatbots are specific types of robots. And robots are computer systems; that is, software. Programs designed to be able to perform certain tasks on their own. Technology is a constant that has penetrated so much in our lives that we do not realize that we have already incorporated the use of many of those bots.
Chatbots are software designed to talk, to simulate conversations. If the design is good enough, those conversations will be totally believable. The human being will believe that he is having a real conversation with another human being. Many of these chatbots are incorporated into the help services of web pages. In many cases, the internet chat windows are not carried by a human being, but by a chatbot.
As we said, the main functions of chatbots today are related to customer service. This opens a wide range of opportunities for joint action of chatbots and content marketing. Many restaurants, for example, the American Taco Bell, have incorporated a chatbot that can take the customer’s order through a conversation. It is a very simple type of conversation, at least at the beginning. However, let’s see how it can be developed to be part of a content marketing strategy.
In this last sense, the chatbot is a great complement to a blog. In fact, chatbot and content marketing are condemned to coexist and understand each other. A good news page that refers to a well-designed chatbot will increase the time spent on the web. This has a direct impact on positioning. The visibility therefore increases. This, in turn, has an impact on indirect sales.
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