AI Digital Transformation How will be the impact of Generative Artificial Intelligence over the next decade DES2023 will explore the impact of new Artificial Intelligence applications such as ChatGPT or those that allow the autonomous creation of new content such as videos, images, texts or audios.... 25 May, 2023
Technology Tecnología Tendencias big data Transformación digital How much do you know about trends in Cleantech Discover the trends and the best examples of startups that are leading innovation in the application of exponential technologies to meet the 2050 climate targets. 23 May, 2023
Digital Transformation Disrupción digital Internet de las cosas (IOT) IOT Business process digitalization is key to improving the competitiveness and sustainability of SMEs Business process digitalization, smart electronic devices, and the new business models that have emerged from using digital technologies constitute the three main axes on which the concept of digitalization is... 15 May, 2023
IOT Technology 10 Best IoT Industry 4.0 Implementations Businesses in the industry 4.0 sector face unceasing demands to become faster, smarter, leaner, and more profitable. We’ve all heard of Smart Cities and Smart homes, but the fully automated... 12 May, 2023
IOT 9 IoT applications that will change everything Whether you are a future-minded CEO, tech-driven CEO or IT leader, you’ve come across the term IoT before. It’s often used alongside superlatives regarding how it will revolutionize the way... 25 April, 2023
Transformación digital Andalucía Vuela hacia la ¨Digital Region¨ La transformación digital de una región requiere grandes compromisos: la promoción de la inclusión y de la capacitación digital y la extensión de unos servicios públicos digitales y de una... 12 June, 2022
Technology Is the metaverse the future of digital businesses? Many experts already say the metaverse is the future of digital businesses. The metaverse is a virtual world where people can work, play and socialize. It is the latest evolution... 4 January, 2022
AI Data Digital Transformation IOT Transformación digital How Augmented Coding is helping software development through AI Successful companies are those able to adapt, evolve and innovate. They need to find innovative solutions to their challenges by looking at avant-garde answers and efficient paths. As a digital... 6 April, 2021
Innovation Risk and Return: 4 types of Innovation Innovating consists of having ideas that are converted into value for the client, in a way that generates a return on investment for the company. We can identify various types... 31 March, 2021
AI Cibersecurity Data Digital Marketing Digital Transformation Disrupción digital Disrupción digital Estrategia digital Fintech Insurtech Internet de las cosas (IOT) IOT Networking Technology Digital Transformation: Defying The Crisis Digital transformation is a foundational change in how an organization delivers value to its customers. When the COVID-19 pandemic first hit, a lot of businesses were scrambling. Many employees had... 23 February, 2021
Digital Transformation Technology Transformación digital Sustainable Technology and Innovation It is very relevant that many businesses today are designed with the clear idea of driving a better world, based on the common good. Far from being a philanthropic statement,... 17 February, 2021
Digital Marketing 7 marketing trends for 2021 to put the client in the centre of any business Nowadays, the consumer has a lot of expectations on a brand, such as a reliable service, a brand purpose alienated with his or her values, and experiences that allow him... 12 February, 2021
Data How can XO Data improve your business Nowadays companies can use a lot of data to improve their business. But there is also a lot of information that is underused and that is essential in customer experience.... 20 January, 2021
Technology How can we improve energy efficiency in an increasingly connected world Nowadays, data centers consume about 2% of electricity worldwide. A number that could rise to 8% of the global total by 2030, according to a study by Anders Andrae, who... 18 January, 2021
Technology Digital Trends in the Retail Sector in 2021 The Covid-19 situation has significantly impacted the retail industry, which is transforming the business models, increasing the importance of the online channel that requires to adapt their processes and logistics... 14 January, 2021
Digital Transformation Disrupción digital Internet de las cosas (IOT) IOT Predictions 2021 by Globant: An explosive mix of innovative technology and new business models 2020 sets the stage for a decade of unprecedented changes. 2020 has been a year that saw the speed of change increase by factors no one could have expected back... 22 December, 2020
Digital Marketing Digital Transformation Disrupción digital Marketing Technology Landscape Supergraphic (2020) Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. If you want to know... 29 April, 2020
Digital Transformation Tendencias big data How to use Data Science for Crisis Management and Response If you want to know more about it, we invite you to click here. 20 April, 2020
Digital Transformation Transformación digital COVID-19, una oportunidad para la transformación del ecosistema de la Salud Estamos inmersos en un capítulo de la historia, que las próximas generaciones, observarán desde la distancia temporal, pero que dará sentido a muchas de las realidades que vivirán. La pandemia... 17 April, 2020
Digital Transformation Video conferences and Cloud Computing: the key to work remotely People have been forced to work from home due to the Covid-19. There are a lot of digital tools to work remotely and, for that reason, maintaining digital relationship with... 8 April, 2020
Transformación digital Digital divide in education The Covid-19 crisis has created the biggest experiment of digitalization and teleworking. With all the people at home to protect themselves from the virus, employees have to telecommuting and children’s... 7 April, 2020
Technology Technology to fight Covid-19 We are living in an unusual situation due to the Covid-19 crisis. But in this situation, technology emerges as a solution in these difficult times. More than 300 technology firms... 27 March, 2020
Digital Transformation Teleworking: Tools and tips to be more productive The Covid-19 pandemic has forced many employees to work from home. Although some companies have already implemented the possibility of teleworking before the coronavirus crisis, but most of them have... 27 March, 2020
Technology Women in Tech: why there are so few? The European Commission estimates that in two years 45% of employments will be related to the digital environment. Nowadays, only the 30% of the 7 million of people that work... 20 December, 2019
Digital Transformation 4 tips to implement a correct CRM strategy to increase sales CRM strategy? Many businesses have a Customer Relation Management (CRM) system and maybe you are familiar with the expression. However, there are few who really know how to use. What... 10 December, 2019
Digital Transformation The benefits of the industry 4.0 and how to implement it in your business The industry 4.0 concept refers to the digital transformation of the industry, integrating and digitalizing all the industrial processes that define supply chain. In fact, industry 4.0 uses digital technologies... 11 November, 2019
Digital Marketing 8 digital marketing trends to look at in 2020 Investing in digital marketing is essential nowadays. In fact, since 2011, digital marketing spending has been higher than traditional advertising. In the last 8 years, companies have spent 10% more... 28 October, 2019
AI 3 marketing automation news that will change the game The world is constantly changing and marketing has not been the exception. However “the marketing world” still retains its fundamental objectives: 1) Offering memorable experiences to the consumer 2) Being... 21 October, 2019
Digital Transformation How to implement virtual reality in companies to offer a better experience Virtual reality is one of the most innovative technologies that have attracted the most attention in recent years. We have seen the power of this technology, especially in the field... 14 October, 2019
Digital Marketing How does dropshipping work and how to create my online store? There is a word that is fashionable these days, dropshipping. But you have thought about, what is this about? How does dropshipping work? If this topic catches your attention, you... 4 October, 2019
AI Artificial intelligence technologies that will dominate the future When we are thinking about artificial intelligence technologies, we usually think of supremely advanced robots. However, nothing is further from reality. Actually, artificial intelligence is available to everyone today. These... 12 September, 2019
Digital Marketing The 5 best digital marketing trends that you can’t ignore anymore Here we will talk about digital marketing trends that will provide you with benefits and advantages and that will boost the growth of your business. Innovation in marketing allows us... 26 August, 2019
Smart Cities The future of urban mobility and smart cities The mobility sector and transport innovations are causing cities to plan differently. The future of urban mobility and smart cities is made up of some elements that point towards the... 23 July, 2019
Digital Marketing Two Ways to Increase Engagement and Response Using Behavioral Science 18 July, 2019
Digital Transformation What is e-health and what should we take into account? E-health. The health sector, like many of the traditional sectors of life in society, is undergoing changes that have made it evolve impressively. Digital technology has reached health to cover all its processes. Taking advantage of the advances of Big Data and Artificial Intelligence, a new concept is created that breaks paradigms in this field. … Continued 9 July, 2019
Cloud IOT The new future is here. How does edge computing work? Internet’s world is becoming congested, between 2020 and 2021 there will be more than 30,000 million connected devices. This is a prediction that turns on the alarms about the efficiency of the data management obtained from these devices. To solve this problem, a new paradigm has arrived that is considered as the future of connectivity. … Continued 17 June, 2019
Digital Transformation How to implement green technology in your company In recent years, global warming and climate change generated by pollution, the misuse of ecological resources has seriously affected human health and the way we live. Altering in a certain way our quality of life. So, it is a gigantic challenge for companies the use of green technology to help improve our environment. In addition, … Continued 5 June, 2019
Sin categoría MarTech Developers’ Tasks Pending During the Second Golden Age of Marketing Technologies Traditionally, Marketing & IT Departments had nothing to do with each other, but, in recent years, they are expected to collaborate in the search for the best tools to boost... 30 May, 2019
Sin categoría 101 cosas que deberían hacer todas las empresas para ser digitales Estamos en una época convulsa, algunos autores se han adelantado a llamarla VUCA, donde la volatilidad, incertidumbre, complejidad y en algunos casos, hasta la ambigüedad, reinan en el mercado, creando... 23 May, 2019
Digital Transformation Twenty-five years of digitization: Ten insights into how to play it right The diffusion of digital technologies has transformed the world in the 25 years since the commercial internet emerged with the first browser. The McKinsey Global Institute offers ten insights that... 21 May, 2019
Digital Marketing How to choose the right digital communication strategy to exceed your target? Each company is a separate world. Each campaign is completely different. Are you clear about your goals? Do you know exactly what you want? If the answer is yes, your digital communication strategy will be much easier to succeed. In this post, we will try to explain how to choose the correct digital communication strategy … Continued 21 May, 2019
Sin categoría Human Parity Artificial Intelligence technologies have come a long way in the last 3-5 years. But with each passing day comes a new achievement, especially in cognitive services, which is what I... 20 May, 2019
Digital Marketing Re-connecting the customer journey Digital and physical shops, social media, search engines, website, apps, online news, blogs, newspapers, influencers, smart TV, radio, podcasts, reviews sites and so on… Marketers and communicators have never had... 17 May, 2019
Disrupción digital Disrupción digital Ready for 2020: Essential Traits for Tomorrow’s CMO Digital disruption and technological changes have affected every possible industry in the market. Not only have we seen systems and processes transform on a supply and production level, but also... 16 May, 2019
Uncategorized What is an MVP? OK, startup-er, so you’ve got this idea you believe in and want to make a hero product out of it. That is GREAT! What you have to do next is... 16 May, 2019
Digital Transformation Monitoring the way to Industrial SME 4.0 In today's industrial market, the digital gap between large companies and SMEs is widening. Whether due to lack of resources or entrepreneurial vision, our SMEs are falling further and further... 15 May, 2019
AI La Paridad Humana Las tecnologías de Inteligencia Artificial han avanzado mucho en los últimos 3-5 años. Pero cada día que pasa se alcanza un nuevo logro, especialmente en los servicios cognitivos, que es... 15 May, 2019
Digital Marketing Unlock the potential of your Social Media The world of social media is constantly evolving. It’s getting harder and harder to engage, interact or attract your target. You really need something to differentiate your post, to make... 15 May, 2019
Digital Transformation Sin categoría Innovation for Customer Service: How to Disrupt Your Communication In today’s fast-changing, competitive markets, the only way for brands to stay ahead is to create a better customer relationship than their competitors. Offering standout customer service via messaging apps... 15 May, 2019
Digital Marketing 15 DIGITAL MARKETING TRENDS THAT ARE SETTING THE PACE IN 2019 It’s already May. That means we need to recap and take a look at the digital marketing trends that really create business opportunities for companies and brands in 2019. We... 15 May, 2019
Digital Marketing Personal Branding. The what, why, how and who In a free enterprise system, in modern capitalist consumer societies, we need money to not only survive. But to live a semi-decent life. And where do we make money? On... 14 May, 2019
AI Digital Transformation 5 new trends in Industry 4.0 | Here is the future The implementation of Industry 4.0 is increasingly accepted by companies. Companies are already steadily advancing in the implementation of technologies in their processes, taking the company to another level. Advances... 13 May, 2019
Ciber seguridad Cibersecurity 5 Cybersecurity strategies to implement in your company Technology has arrived to change our lives in an unexpected way. Our companies, our projects, our lives are now completely linked to the internet. In a world where things are... 6 May, 2019
Digital Transformation Industry 4.0, The Smart Factories and Machines-As-A-Service We are experiencing a new industrial revolution. We are in a new process of modernization of the industry where everything is connected. That's why in Industry 4.0 we talk about... 29 April, 2019
Transformación digital 4 Key Actions to Transform Your Procurement Organization Before diving into the key actions you can follow to transform your procurement organization, let’s consider a recent scenario I heard from a client. This will give you a better... 29 April, 2019
Digital Marketing Transformación digital 10 Marketing Automation Tools That Could Transform Your Business When companies grow it is necessary that their processes are optimized. The great flow of information, data, relations with users makes it necessary to automate processes. The marketing automation is... 25 April, 2019
Digital Transformation How Augmented, Mixed and Virtual Reality fit into Industry 4.0 Industry 4.0 was born from a new digital world. The world is connected thanks to different technologies that have made everything easier. The speed with which we are required to... 23 April, 2019
Digital Transformation 10 Tools That Will Bring a Digital Transformation to Your Small Business Any company that wants to be competitive must then start a process of digital transformation. This process will allow businesses to gain greater prominence. 17 April, 2019
Digital Marketing 5 Secrets to make Successful Video Marketing content Video marketing has become one of the most important aspects to take into account in our digital strategy. Pay attention and you will get surprised. 15 April, 2019
Transformación digital 3D Design & Additive Manufacturing Solutions in Industry 4.0 How has 3D design changed our lives? These are some additive manufacturing solutions in industry 4.0 that you will probably like. 8 April, 2019
Digital Marketing Analyse your Competition in Social Media Have you ever wondered if analysing the competition in social networks is useful? Have you ever decided to do it? Conducting an analysis of the competition in social media is... 27 November, 2018
Digital Transformation Benefits of using a private VPN in your company Before talking about the benefits of using a private VPN we should know what it is. VPN stands for Virtual Private Network. And they refer to the technology that allows... 23 November, 2018
Digital Marketing What is an AdExchange and how advertisers use it? The AdExchange is the ecosystem in which the magic of programmatic advertising takes place, very much in vogue in recent years due to its effectiveness in impacting clients with the... 16 November, 2018
Digital Marketing Creativity and marketing automation | the key to succeed Marketing automation is developing fast and clearly, has come to stay. That is why we would like to inspire you with different tips in order to set a successful series of marketing... 9 November, 2018
Digital Marketing The impact of #DES2018 on Twitter The third edition of Digital Enterprise Show (DES) took place from May 22 to 24, at IFEMA Madrid. The international congress focused on digital business and transformation turned out to... 5 November, 2018
Smart Cities When could we see the first smart cities? In fact, smart cities already exist. Although their degree of intelligence is not what written Science Fiction or cinema predicted. In any case, there are cities capable of managing some... 22 October, 2018
Digital Marketing Email marketing trends that will help you to increase your billing If quality, relevance and automation do not fall within your email marketing strategy for next year, be prepared for 2019 to be somewhat frustrating and with few and not very... 19 October, 2018
Digital Transformation Top 7 digital coins you must invest in There is a significant offer of cryptocurrencies or digital coins. Since the Bitcoin was born back in 2009, many other similar virtual currencies have not stopped appearing on the market.... 5 October, 2018
Cloud Digital Transformation 4 things that use the Internet and you didn’t imagine We have said that the Internet has changed our lives so many times that it has become a cliché. In fact, the internet is so old now that there are already two generations... 17 September, 2018
Digital Transformation What is quantum computing and how does it work? Quantum computing is a paradigm of computing different from the one that rules classical computing. It is based on the use of qubits instead of bits and gives rise to new logical gates... 6 September, 2018
Innovation mobile What is the future of the folding screen mobiles and how is it possible When talking about folding screen mobiles, we need to distinguish them from flexible mobiles.”Flexible” is the quality that allows an object or material to be “easily bent without breaking”. “Folding” something implies closing the pieces of an articulated object. Despite how fancy a double screen may look, there are some design defects that some experts tend … Continued 20 August, 2018
Cibersecurity Cybercriminals can convert black to white money with mobile games Money laundering is a criminal activity that is now commonplace. Corrupt politicians, businessmen or scammers appear every day on television as money launderers. Money laundering consists of making funds or assets obtained through illicit activities legal. But surely you’ve never thought that these scammers can use mobile games or apps to launder money. Kromtech reveals how criminals use mobile … Continued 7 August, 2018
Digital Transformation Estrategia digital 2 key benefits of data analytics for your business strategy Many times companies suffer from inefficiency in their internal processes. This tend to reflect on the projects they carry out. Both for themselves or for their clients. Most of the time the reason for this is not that they work with wrong reports, but because, the questions they refer to are not the correct ones. Information, internal … Continued 12 July, 2018
Digital Transformation 5 must-know facts about the new GDPR The new GDPR is a law that has been issued to protect the rights of European Union citizens. Therefore, it is mandatory for any company that deals with European citizens’ data. Regardless of the nationality of the company. That means that companies like Amazon or Facebook must also comply with the new GDPR. Main key points that you should keep … Continued 5 July, 2018
Cibersecurity 5 ways blockchain could change the world Although blockchain has usually been associated with cryptocurrencies, this system has a future beyond the economy. Any area could be transformed by this technology, as its versatility is changing the way we understand business and society. 1.- Smart contracts One of its potential applications is in the so-called smart contracts area. Blockchain will allow agreements to … Continued 20 June, 2018
Estrategia digital Networking How to improve the consumer experience with new technologies Consumer experience was a concept that used to be considered a trend more than something to be taken care of. This has changed dramatically once we´ve had the opportunity to check that the actual experience at the sales point is key to making a real purchase. Technology implementations that affect the consumer experience When we … Continued 6 June, 2018
Uncategorized From traditional marketing to Growth Hacking. How to stand out with a low budget. The Growth Hacking is fashionable. Nowadays, more and more companies prefer to develop Growth Hacking strategies to invest in the expensive and little segmented traditional marketing. ¿What is Growth Hacking and the Growth Hackers? It can be said that Growth Hacking was born when a person had the idea to set up a fast food … Continued 21 May, 2018
Digital Marketing Digital Transformation Uncategorized Business storytelling | Communicate directly to your customer's heart Since we lived in caves, the way to transmit knowledge, history, beliefs and identity has been telling stories. Some of us read them, others watch them and others play them. Yes, the best rated video games have a solid history that sustains them. Business storytelling is no more than that: telling stories. Knowing how to … Continued 21 May, 2018
Cibersecurity Digital Marketing Digital Transformation What are the benefits of implementing chatbots on my website? Back in the 80s, science fiction introduced us to Mother, the central computer that advised the passengers of the Nostromo how to fight against the terrible xenomorph of the movie Alien, the eighth passenger. Mother was an artificial intelligence and also a chatbot. If chatbots are talking robots, how are chatbots and content marketing related? What … Continued 14 May, 2018
Cibersecurity Cloud Big Data | An immediate future in a very technological present The term big data is used to describe the volume of data – that can be structured, unstructured or a mix of both – that a business receives on a daily basis. The importance of it derives not from the amount of data itself. What is really relevant is what organization do with such information. … Continued 9 May, 2018
Digital Transformation Could technology destroy humanity? Transhumanism is a movement that modifies the human condition through technological devices incorporated in individuals, who are called cyborgs. The sole purpose is to improve human capabilities, both physically and intellectually. Cyborgs are defined as human beings. But are they really human? Their aptitudes are altered with the incorporation of the technological device, which means … Continued 3 May, 2018
Cibersecurity What is the internal functioning of a blockchain? A blockchain is a new way of transferring data. It’s encoding, more complex than the ones known up to now, allows this transfer to be much more secure. But, how will the blockchain affect us? What is a Blockchain A way to understand what it is, a blockchain is compared with the structure of a … Continued 2 May, 2018
Uncategorized Your Data, your business GDPR is coming and it will change your data management Are you an European citizen? If the answer is yes, from May 25, you will have to give your irrefutable consent so that companies can use your data. Moreover, they will have to tell you what data they are using, how they are being treated, … Continued 27 April, 2018
Uncategorized Is building a smart home worth it? Technology has advanced so far that building a smart home might be the solution to your long-term needs. But is it really worth it, aside from the hype? Let’s see. What is a smart house? This is the most important question of all to answer. A smart house is basically a means of utilizing … Continued 25 April, 2018
Digital Marketing The difference between customer experience and user experience You may have read up on customer experience and user experience and feel in the know on both counts. However, the difference between the two of them may not be so clear. Let us guide you through what separates customer experience from user experience. User functions of user and customer experience Of course, the … Continued 18 April, 2018
Uncategorized What are the benefits of 5G? 5G is a whole lot more than just faster data access. It may even revolutionise the way we use mobile technology in the future. So, as 5G becomes more and more widespread, here are some benefits of 5G technology. Medical innovation This is one of the benefits of 5G that you might not be expecting. … Continued 11 April, 2018
Digital Marketing Detect influencers in social networks and organizations We can define an influencer as a person with a higher potential than average to influence the opinion or behavior of other people. Influencers in social media Applied to online communication, influencers in social media are key for brands, for their ability to prescribe their products and brand awareness. Having tools to detect them is … Continued 10 April, 2018
Cibersecurity 5 ways to enhance data security After some high-profile scandals in recent months regarding security breaches of our data, you are right to be concerned about data security. It seems that every other day we read about our personal and business data being shared online. However, there are some ways we can limit the threat. Data access restrictions This may … Continued 4 April, 2018
Uncategorized Why investing in customer experience is necessary It might seem logical that a great customer experience should be one of the primary goals of a company. However, many businesses do not invest as much time into their customers as they should. So, let’s look closely at why it is so necessary. Profitability and customer experience Research has shown that the more a … Continued 28 March, 2018
Uncategorized Virtual reality and it's future in companies Virtual reality, whilst being a relatively new concept, will change the face of business forever. It is already being deployed in marketing and human resources. Where will it take us in the future? Let’s see how. Virtual reality as a computer replacement We know virtual reality in the gaming industry, thanks to Playstation VR and … Continued 21 March, 2018
Uncategorized Top 5 Essential Business Intelligence Tools For Companies Business intelligence has become of paramount importance recently. More and more businesses are relying on intelligence tools in order to get a headstart in their market. Here we count down the top business intelligence tools for your company. Sisense Business Intelligence Platform This platform frequently tops the list of most popular and user friendly tools. … Continued 14 March, 2018
Digital Transformation Fintech The Banking Industry and their Challenges to Approach the Digital Roadmap Digitalization is boosting the banking industry The banking industry is facing continuous changes nowadays. At a time when financial industry analysts are seriously debating if Amazon will get into banking, the banking market is in a state of flux when it comes to technology. The bank industry hasn’t got stuck when it comes to new … Continued 8 March, 2018
Uncategorized The influence of blockchain in society 4.0 Blockchain has been in the news on a constant basis recently, and it is mostly thanks to Bitcoin and other cryptocurrencies. However, what other impact has Blockchain had on our society? Where will that leave us in the future? Freedom from the mainstream Many supporters of Blockchain have argued that it’s main impact stems from … Continued 7 March, 2018
Smart Cities Uncategorized 5G technology is here to stay 5G is going global. The U.S have recently announced plans to standardize 5G technology nationally and it has also become more common in Europe. So let´s take a closer look at 5G and what it means for you. What is 5G technology? You are probably used to 4G data service on your mobile phone, which … Continued 28 February, 2018
Cloud Digital Marketing Digital Transformation Disrupción digital Estrategia digital Networking Smart Cities The 4 best workplace collaboration tools for your company Thanks to the internet and the digitalisation of our world, there are a number of apps on the market that can help your company develop. Here are a list of the best four Workplace Collaboration tools out there. Slack It works well on all interfaces, including iOs and Chrome, as well as having a free … Continued 21 February, 2018
Cloud Digital Marketing Digital Transformation Disrupción digital Estrategia digital Fintech Networking Smart Cities What is business intelligence and why is it important for your company? Business intelligence has fast become a buzzword in our global economy. It can help create strategy, improve decision making and is integral to effective management. Let´s see how. How does business intelligence work? Business intelligence is a means of organising and analysis relevant information within a given company. This is mostly used to detect … Continued 14 February, 2018
Digital Marketing How does Digital affect advertising strategies? All the Business need to communicate what they are doing. It can be in one to one B2B meetings, or in one to million B2C massive campaigns. What Digital has put on the table is that, suddenly, the entry barriers of communication have fallen. Nowadays, more and more Business can create communication campaigns. From Online … Continued 12 February, 2018
Cibersecurity Digital Marketing Digital Transformation Estrategia digital UN creates global coalition to use blockchain in initiatives against climate change The United Nations has long held a vocal stance against climate change. It regularly puts in place initiatives that will hopefully reverse some of the catastrophical damage done to our planet. Now, the UN is utilizing blockchain to help in the fight against climate change. Climate change coalitions and blockchain The UN recently launched … Continued 7 February, 2018
Digital Marketing Estrategia digital 4 reasons to implement a digital marketing strategy It seems that it would be a given for any business to have an online presence. However, many companies do not have a well-developed digital marketing strategy. Here is why it should be a top priority. Business goals and objectives It sounds simple but having a digital marketing strategy means that your goals are clearly … Continued 24 January, 2018
Digital Transformation DES | Digital Business World Congress announces first speakers DES | Digital Business World Congress 2018 will once again bring together the knowledge of more than 450 international speakers dedicated to Digital Leadership, Cloud, IoT, Cybersecurity, Blockchain or Artificial Intelligence, being in total over 150 hours of success stories, new business models, disruptive innovations, leadership and engagement strategies. This year we will host world-class … Continued 23 January, 2018
Digital Transformation Smart Cities Digitalization, the disruption of the Automotive Industry Despite the Automotive Industry has always been at the forefront of the newest technologies, Digital Transformation has radicaly impacted the Automotive Industry and there is no turning back. Nowadays, the few years old cars seem to be relics compared to the last ones, and this is because of the quick transition to digital that is … Continued 23 January, 2018
Uncategorized How Blockchain is helping e-commerce businesses protect their data We live in a world where businesses can suffer huge online breaches of security. However, thanks to Blockchain, this risk is being gradually reduced. Here´s how. Blockchain and cyber business What exactly is blockchain? Basically, it is any company data stored online in blocks, connected and secured by cryptography. Theoretically, the system should be unbreakable, … Continued 17 January, 2018
Digital Marketing Digital Transformation Estrategia digital Uncategorized How to choose the right CRM software for your needs What is CRM software? Does your business need it? If so, how do you choose the right CRM for your business? Let us guide you through the process. CRM needs analysis What is CRM software exactly? CRM is customer relationship management software that helps a business do exactly that, manage client relationships, either new or … Continued 10 January, 2018
Cibersecurity Digital Transformation Smart Cities Uncategorized What is the difference between online banking and digital banking? You may be forgiven for thinking that online and digital banking are the same. However, there is a difference and you need to know about it. The customer and digital banking Online banking has become very comfortable recently. We are often given the option to manage all our transactions online, without ever having to step … Continued 3 January, 2018
Estrategia digital The role of data intelligence in a digital world With businesses fighting over markets and customers, data is growing in importance. The use of data and it´s benefits are essential for business success these days. But what is the role of data intelligence today? Data intelligence and the customer Our world has fast become digitalized. Now that business can be conducted from a mobile … Continued 27 December, 2017
Estrategia digital Why do you need competitive intelligence for your business to survive? There are many benefits to using competitive intelligence in your business. This can help you gain ground over your competitors. Parallel to this, it can help to drive your business strategy for the future. So, let´s look in detail at some advantages of competitive intelligence. Competitive Intelligence and your competition Nowadays, companies are fighting tooth … Continued 20 December, 2017
Uncategorized 10 benefits of marketing automation for your business Competition for customers is now at an all-time high. By using software for marketing automation, old processes become more efficient. Importantly, new ones become accessible. Here are 10 benefits for your business. Output Marketing automation allows for your output to be greater. Manual processes that can be repetitive are eliminated. Your marketing team can then … Continued 13 December, 2017
Digital Transformation 4 tips to begin the digital transformation of a company Undertaking a digital transformation is necessary in this day and age. However, it can be overwhelming and many companies are falling behind. Change is hard to do, but in today´s world, digital transformation is necessary. Here are some tips on how to weather the storm. Knowing your customer for digital transformation It is not enough … Continued 11 December, 2017
Digital Transformation IOT Networking How the internet of things will improve life The human-to-computer interaction is not necessary anymore to connect and exchange data, due to the internet of things (IoT) which is an interrelated computing system installed is very common devices and in mechanical and digital machines which have technological identifiers to transfer and receive data over a network. Internet of things is becoming everyday into a more … Continued 30 November, 2017
Estrategia digital Fintech Networking How the Fintech is revolutionizing the financial sector Financial technologies are emerging as a sector full of innovations such as new technologies that mean a digital revolution in the financial services. Fintech is a shortcut to financial technology, this term has grown exponentially and it includes any innovations in the financial sectors that are relate and develop with new technologies. Very good examples of … Continued 28 November, 2017
Digital Transformation Innovation mobile Networking Evolution of wireless connections in the days to come Network nodes are the ultimate and sophisticated tools that enable computers to connect between them, this technology is really important due to the network wireless connections. This method helps homes, telecommunications and big installations at companies to avoid the troublesome process of introducing cables and built a whole system between equipment locations. A very good example … Continued 26 November, 2017
Digital Marketing Digital Transformation Influence of social marketing for companies In the 1970s experts became fully aware that social marketing principles could be used to sell attitudes and ideas and not only to sell products to consumers. Social marketing has changed the communication field over the past years, including more sophisticated techniques that are focused on the consumer with really successful results. Social marketing ‘’seeks to … Continued 25 November, 2017
Innovation mobile Differences between virtual reality and augmented reality AR technology makes reality be modified by a computer overlaying generated images into the real world, in the entertainment industry has been a very popular technology to innovate video games, while virtual reality immerses someone into a generated world and makes the person feel they are part of it, augmented reality offers a direct view … Continued 26 October, 2017
Innovation mobile Virtual reality as part of everyday life A very good type of reality emulation is the one that can generate very realistic images, sounds, sensations and simulate a virtual environment in which a person with the respective equipment can take a look around them and see an artificial world, interact with all the items and perceive it as real, this I known … Continued 25 October, 2017
Digital Transformation Applications of technology in health Many aspects of clinical practice have been changed due to technology, providing health sector with benefits to simplify tasks and assist health care professionals with tools like reference and information gathering, conduct diagnoses apps, ‘’follow up apps’’ for a patient’s status, health record maintenance and communications devices to treat someone’s condition. Technology is the group … Continued 24 October, 2017
Digital Transformation The future of computers in the face of technological advances in Smartphones Gadgets are part of our day-to-day life, we use them as auxiliary devices of common gizmos that eventually will be deprecated. For example, books can now be easy to read thanks to Smartphones, radios are left in yesterday since phones download and play music even better than radios do. More than just a cellphone is … Continued 23 October, 2017
Cloud Advances in cloud computing With the internet, the amount of information we control increased at a so fast rate that the need of having another mechanism to archive information was needed, the physical methods for storing information are not available for everyone as there is sometime not enough room for all the data we have and having enough memory … Continued 28 September, 2017
Smart Cities The Evolution of Smart Homes We have seen in old cartoons smart homes that were capable to turn on and off certain objects or had different functions that helped the tenants get the house chores to get done. Well those futuristic ideas are not so far away from the reality, since the technology nowadays have made possible for the home … Continued 26 September, 2017
Digital Transformation Drive Digital Transformation With These Six Principles Every company – from the one-person shop selling handmade wares on the internet to the global enterprise shipping goods to the farthest country – is beholden to data. It’s how business people create community and buzz, how they track customers and build sales. But while everyone is beholden to data, very few people actually know … Continued 21 September, 2017
Digital Transformation Networking Technological innovations of wireless connections Wireless connection has become one of the most used ways to connect to the internet, it gives the freedom to move in a certain range while still having connection and depending on the bandwidth the amount of users is not truly limited. The demand has grown creating the need to improve the technologies required to … Continued 21 September, 2017
Uncategorized Applications that make life easier for people The applications are programs dedicated to achieve one goal in specific, it is designed to be simple for the user and even though they started as a way of entertainment they slowly became more sophisticated and elaborated with more different functions, nowadays they are applications that are indispensable and there are some others that you … Continued 19 September, 2017
Digital Transformation New technologies applied to the field of health The field of health is in constant development of new technologies, searching always for solutions of the big problems and threats that always surround the human kind or for better solutions that ensures the better outcomes for the patients. However the aspiration of searching new answers never stops and is the main engine for a … Continued 14 September, 2017
Networking Advantages of connectivity for businesses The necessity to keep in touch is something that characterizes us as humans from the beginning of humanity; however we have evolved long way from those starting days and with nowadays technology are a lot easier to keep a good communication with anyone almost anywhere. The ambition now is to improve the speed of communication … Continued 12 September, 2017
Digital Marketing Trends in banking technologies of 2017 The bank online network is an important and indispensable way of managing finances today, its convenience and easy handling anywhere at any time has led to the banking processes to be redesigned so that most of all of the formalities can be made through the internet and offering to the users a lot of comfort … Continued 31 August, 2017
Cibersecurity Behind an antivirus The computers and technological equipment represent a window into a broad online world that provides us with enormous amounts of free information, however among all the beneficial information are hosted discreetly located invasive software known as cybernetic viruses which are capable of altering data on our personal computers so that it does functions that we … Continued 29 August, 2017
Digital Marketing Digital marketing; the key to the success of any company It is well know that nowadays it is indispensable to be part of the internet network, there are a lot of interesting and useful tools like the social media and valuable and almost infinite information available for free in the internet. This new technological trend has started a remarkable evolution in a lot of areas … Continued 22 August, 2017
Digital Transformation Networking The future of optical fiber The optical fiber has represented and incredible improvement in the transference of data because of the fact that nothing is faster than the speed of light so a clever resolution is to employ the light to transfer in the fastest way the information, and the way to lead the light is through an optical fiber … Continued 19 August, 2017
Networking Connectivity of everyday equipment The nowadays society has developed around the idea of a constant connectivity that makes possible to the persons be in constant contact in almost every aspect and moment of their day to day, all is possible thanks to the development of tools and devices that are easy to handle and consist in the base of … Continued 17 August, 2017
Digital Marketing Digital Transformation Challenges of companies to achieve a digital transformation Nowadays companies encounter the new reality of a world that is more integrated through the technology and to achieve the adaptation in this new environment it is necessary to realize a digital transformation. It has been demonstrated in statistics that those companies that resist to evolve and prefer to stick to the old system will … Continued 15 August, 2017
Innovation mobile Researchers of USA create electrodes that could charge batteries in a few seconds: MXenes Common models of batteries are composed of two electrodes, which are electrochemical cells, one with positive charge (cathode) and one with negative charge (anode). The electrodes are electrical conductors used to make contact with the electrolytes, which allow the ions to move between the electrodes so that the current flows out of the battery. A … Continued 26 July, 2017
Innovation mobile Created the first mobile phone without battery A group of researchers from the University of Washington (UW) created a mobile phone that runs without a battery and also, among the different tests that have been done with the device, the team made Skype calls, which shows that the prototype Made of available commercial components can receive and transmit voice and communicate with … Continued 19 July, 2017
Smart Cities K-City: The biggest artificial city in the world The government of South Korea has a new urban project in hand, a city in which no one will live. It is called K-City and will debut its pavements in October, becoming the biggest artificial city in the world and tripling the size of MCity in Michigan, USA. Its 360,000 square meters will be full … Continued 12 July, 2017
Cibersecurity Networking Differences between cyber-security and security of information Cyber security and security of information are similar terms that can be used as synonymous without really having real distinction in peoples mind and that is the main reason that it is not well known that these terms are different and they imply different situations. For clarify the difference it is a good idea to … Continued 5 July, 2017
Uncategorized MareNostrum 4: the new supercomputer of Barcelona, Spain The Barcelona Supercomputing Center (BSC-CNS) premieres MareNostrum 4, the third fastest supercomputer in Europe and the thirteenth in the world, multiplying its power by ten in relation to MareNostrum 3. It has a state investment of 34 million euros and will help to execute large complex simulations and to analyze a large volume of data. … Continued 29 June, 2017
Cibersecurity Digital Marketing Security systems that shield digital businesses The digital business is a fundamental part of nowadays economy and has grown to be a big part of the companies; it offers a lot of new on-time information about the clients and brings a lot of opportunities so there are huge amount of valuable information and money been traded each second on the internet … Continued 27 June, 2017
IOT DeskWall: The new visual standard The way of working has changed radically in recent years, needing to manage and control a large number of sources of information simultaneously. Daily work is becoming more and more complex. Big Data and the Internet of Things imply the generation of an immense amount of data on which we must make fast and precise … Continued 22 June, 2017
Innovation mobile What will be the smartphone of the future? In the early 1990s, mobile phones were little more than costly curiosity. Today many of us live surrounded by smartphones and technology evolves almost in front of our eyes. In 1983 the first model of mobile phone appeared in the market, was the Motorola DynaTAC and weighed 800 grams. It has been more than 20 … Continued 20 June, 2017
Digital Transformation Organizational Transformation in the Digital Age The era of the functional organization of our lifetime is now experiencing a low hours path. The insolent emergence of the digital world into business has highlighted, among other issues, the obsolescence of the traditional model of functional organization based in silos. To show this, we need to think about how the organization of marketing … Continued 19 June, 2017
Digital Transformation Innovation in the workplace Innovation in the workplace means: To focus on why employees want to work versus only focusing on their needs. Changing the approach from utility to experience, from need to want. Having a wider view: Understanding that to improve employee’s experience is not only a useful way to improve production. To “have a thing” for talent. Nowadays constant talent … Continued 16 June, 2017
Digital Marketing Digital Transformation The most relevant digital transformations in the present The digital transformations are necessary changes that motivate the companies to invest in technology and a new system adapted to the new technological society we are transforming to. These changes need the company to give all the business a whole new perspective and for that it is necessary a lot of logic, creativity and constant … Continued 8 June, 2017
Digital Transformation How Industry 4.0 Provides A Framework For Agile Strategy Industry 4.0 provokes much discussion with little understanding. If you listen to the experts, strategic planning is dead – at least in the traditional sense. For years, strategic planning centered on defining and setting a concrete long-term strategy to meet the goals that would take our business to the next level. Yet as far back … Continued 7 June, 2017
Digital Transformation Consultancy also goes digital Despite the fact that we have reached the digital and automated era where bots and AI could be responsible for a new wave of social paradigm, some businesses or business areas are facing challenges when engaging in digitalization, and some are even failing to come with a digital version of the role they are currently playing … Continued 6 June, 2017
Cibersecurity CYBECO: The project that is expected to prevent cyber attacks Cybersecurity is increasingly one of the key, and still unresolved, issues for many, increasingly interconnected companies, institutions and administrations that handle large amounts of information. Recently the WannaCry ransomware attack was discovered, with which its creators hijacked more than 360,000 infected computers from 180 countries, requesting later a rescue for them, according to data from … Continued 6 June, 2017
Digital Transformation Location Intelligence and Business Analytics, a key in the retail sector Nowadays, many buzz words such as Big Data, Business Analytics or Machine Learning, are spread pretending to help companies in their daily tasks and issues. But how those solutions add real value to retail companies in their decision process? Being data wealthy For sure, having a large database is a first good and powerful tool … Continued 29 May, 2017
IOT Collaborative robots The rapid advancement of robotics will permanently change the world, just as the Internet has already done so. Nowadays, robots are a key element of Industry 4.0, providing answers, with new methods of production, to the main issues of our times. The Internet of Things, Industry 4.0 and Intelligent Production, The name varies internationally, but … Continued 25 May, 2017
Insurtech Tech Tats: Tattoos that monitor people's health With technological advances come new applications to meet the needs of all and at the same time improve the quality of life. The American company Chaotic Moon goes one step further in the so-called wearable technology and presents some revolutionary temporary tattoos known as Tech Tats, which provide medical information in real time; this can … Continued 23 May, 2017
Digital Transformation Client, employee and even citizen experiences Innovation, transformation and user experience go hand in hand in 2017, in light of several recent studies published by consulting firms like Forrester and Accenture. The connection between these concepts is strong because, as the latter explains in “Digital Disconnect in Customer Engagement”, a large percentage of consumers still turn to the physical world … Continued 18 May, 2017
Insurtech Lilium: The electric flying vehicle A start-up sponsored by the European Space Agency (ESA) is working on the development of Lilium, the world’s first vertical take-off and landing aircraft for personal use. Its creators promise to release it in the market in 2018. They have not yet revealed their price, but, regardless of the monetary issue, anyone with a license … Continued 18 May, 2017
AI MistForm: The screen that projects images to the air Researchers in the UK have developed a form-changing fog screen and project 3D-looking images directly onto a thin wall of fog, floating in the air. The work represents the first time someone has combined form change screens and fog screens in one creation. The new system, called MistForm, is the work of the team of … Continued 16 May, 2017
Digital Transformation Digital transformation in wholesaling and manufacturing: challenges and opportunities The traditional B2B sales model is at a critical turning point. Until recently, most B2B companies relied on printed catalogues, armies of sales reps, and well-staffed call centres to drive and support customer purchases. But today’s B2B customers are shifting their research and transaction activities online as well as onto their mobile devices. They are … Continued 11 May, 2017
Insurtech The fastest camera in the world: 5 billion photos per second A team of researchers from the University of Lund in Sweden has developed the world’s fastest camera, can capture 5 billion photos per second, which even allows you to capture light movement, surpassing 4.4 trillion photos per second Which could capture the hitherto fastest camera in the world .. Thanks to this feature, the device … Continued 11 May, 2017
Digital Transformation The ‘Digital Workplace’: are you taking it seriously? What is the Digital Workplace? Paradoxically, it is not a place at all. According to Forbes it is a virtual space with applications, services and information on demand. And the why of the Digital Workplace? In a word: People. The workforce is changing. Employees expect to enjoy the same consumer tech experience at work as … Continued 10 May, 2017
Digital Transformation Due Digital is Out to Close The Digital Skills Gap “There has been a fundamental paradigm shift. Today’s customer expectations are ‘If I can imagine it, it simply has to be there; if not, I’ll invent it myself’.” – Kim Williams, AFC Commissioner The digital age is upon us. As technology continues to evolve and consumer habits become all the more sophisticated, brands and … Continued 9 May, 2017
Cibersecurity Networking What's new in electronic banking that offers security to users? The technology has improved a lot in the past few years and with that evolution the whole society has moved and step forward and adapted to these new changes in pro of saving time, convenience and the constant need to keep in touch with others at any place. Clearly many things had to adapt to … Continued 9 May, 2017
Digital Transformation DES | Digital Business World Congress 2017 Anybody who has been following my social media account would know that I am a big supporter of incorporating data analytic techniques in everyday business processes. I am really excited about attending the biggest digital conference, DES 2017 (Digital Business World Congress) as a speaker and a co-host. This conference will allow me to communicate … Continued 5 May, 2017
Smart Cities Pop.Up: the vehicle of the future There are different proposals for the vehicle of the future, from the electric and autonomous models to the particular flying taxis that plan to test Dubai. The latest bold proposal came from the Geneva Motor Show with Pop.Up, a modular system that combines the mode of land and air transport that was developed by the … Continued 4 May, 2017
Smart Cities UELA: The ecological drone that studies the environment A team of researchers from the Institute of Technology (INTEC) of the UADE Foundation in Argentina developed a drone capable of analyzing the impact of the environment. Unlike other unmanned aerial vehicles, this prototype is the first in the world to be designed to monitor water and atmospheric resources autonomously. UELA, as the project was … Continued 2 May, 2017
Digital Transformation Crowdsourcing ideas is key for innovation in large companies Ideas crowdsourcing is one of the most powerful practices giving companies access to innovative ideas, and one with the greatest development potential for the future. This assertion is supported by two recent studies by the Boston Consulting Group and Gartner, compiling the most effective resources to drive forward innovation in large organizations. The Boston Consulting … Continued 30 April, 2017
Digital Marketing Why animated explainer videos have the best ROI Watching a good animated marketing video can make your visitors feel compelled to buy what you have to sell. 1. Videos, the prefered asset Video has recently been voted among worldwide marketers, as the most satisfying piece of marketing content over social, games and live events. Currently video is ranked as the most reviewed type … Continued 28 April, 2017
AI Advantages and Risks of Artificial Intelligence The concept of artificial intelligence is not as recent as it seems. Since the time of Alan Turing (who is considered the father of the same) and the construction of its Bombe device, which enabled the decipherment of the codes of the German Enigma machine, more than seventy years have passed. Artificial Intelligence or AI, … Continued 27 April, 2017
Cibersecurity What it is and how do the Blockchain works We have had a time in which hearing about Bitcoin has become commonplace. This crypto-discourse conceived in 2008 by the Japanese Satoshi Nakamoto is characterized by being decentralized, that is to say, that is not supported by any government nor emitted by any central authority. Its existence is based on a system of verification called … Continued 25 April, 2017
Innovation mobile Tourist 3.0: the new tendency of the vacationer Internet and digital transformation has revolutionized the tourism sector. Gone are the traditional travel agencies and paper maps for city orientation. Mobile technology is not only changing the way tourism is sold; it is also radically changing the experience of tourists. At present, more than 95% of travelers use some of the digital tools at … Continued 20 April, 2017
AI IPal, the robotic nanny The world of robotics is advancing by leaps and bounds. So much so that several studies predict that within a few years’ robots will occupy much of the jobs that today are performed by people. What we previously considered science fiction is now possible thanks to the development of artificial intelligence and robotics. This means … Continued 18 April, 2017
AI Can robots replace humans? We are in a present full of changes and updates that improve the quality of life of people, but these improvements may be affecting in some way to other people, the arrival of robots to jobs, something that has already begun Occur in various regions of the world, in some companies and even in restaurants, … Continued 13 April, 2017
Estrategia digital Making Sure the Late Adopters are Onboard with the Digital Transformation Last week the news broke that several iPhone apps won’t work with the newest iteration of iOS 11, which will be released in Fall 2017. While most of us spent... 12 April, 2017
Innovation mobile Self-repairing screens reach the world Every year, technological advances in the world of Smartphones bring more robust and updated models, with screens so large that cover almost the entire phone. This brings a risk by having to use materials that resist the knocks and falls to which the phones are exposed. In the near future this risk can be eliminated … Continued 11 April, 2017
Digital Marketing Digital Transformation in Sales: What is the role of the modern Sales Professional? Image credit: Bloomberg The above graphic from Bloomberg shows how companies like Atlassian are disrupting the average cost of sales and marketing in the industry, basically by slashing the cost of human sales professionals. There are many examples of extreme Zero Salespeople organizations, from Aha! to Atlassian, and more recently to Slack. It’s interesting to rethink the role of the … Continued 7 April, 2017
Uncategorized The first edition of an event with international projection The opening ceremony of the DES2016 event included the presence of prominent representatives of institutions and organizations involved in the development and promotion of the information society both within the Community of Madrid and the European Community. Albert Planas, CEO of Digital Enterprise Show, highlighted the role of the Digital Enterprise Show as “an instrument … Continued 31 May, 2016
Uncategorized A unique opportunity to get a feel for digital transformation The sixty sessions that took place on the first day of DES2016 were attended by world-class experts in the process of digital transformation of their companies in sectors as diverse as tourism, transportation, industries, finances, and more, with firsthand testimonies and real cases of digital transformation processes. Not all contributions told a story of success, … Continued 31 May, 2016
Uncategorized Marketing is also embracing digitalization Regarding digital marketing, the conference has focused on different topics, from a introduction during the first session of the day with Jaime Castelló from ESADE, to advanced techniques such as client engagement or IT advertising with speakers from various fields like banking or communication. Marketing has become an essential tool to make the products and … Continued 31 May, 2016
Sin categorizar Uncategorized Digital Predator por Forrester Nigel Fenwick, VP & Principal Analyst en Forrester inauguró la segunda jornada de DES en el auditorio principal con su ponencia “Digital Predator or Digital Prey” (Depredador digital o presa digital). A través de esta metáfora, compartió con la audiencia interesantes datos acerca del presente y futuro de la Transformación Digital provenientes del informe The … Continued 31 May, 2016
Sin categorizar Uncategorized Fujitsu World Tour 2016 y DES: una sinergia ganadora Fujitsu ha apostado este año por celebrar su ya consolidado Fujitsu World Tour 2016 (http://www.fujitsu.com/es/microsites/worldtour2016/) en el marco de DES2016 para mostrar la más sofisticada propuesta tecnológica de transformación digital en vivo. Ángeles Delgado, Consejera Delegada de Fujitsu, hizo los honores en la sesión de apertura de la sexta edición de este evento, que daba … Continued 31 May, 2016
Sin categorizar Uncategorized Día 3 Resumen y presentación del país invitado 2017: Suecia La última jornada del Digital Enterprise Show 2016 ha tenido como protagonistas los programas del Congreso Masterminds, Digital Marketing Planet, Digital Demos y Liderazgo de la Mujer. Además, pudimos conocer a los galardonados en la primera edición de los Premios European Digital Mindset Awards, colofón de un segundo día cargado de actividades paralelas y eventos … Continued 31 May, 2016
Uncategorized Day 3 highlights and announcement of Sweden as Guest Country Partner 2017 The last day of the Digital Enterprise Show 2016 Event kept going with the Mastermind Congress, Digital Market Planet and Digital Demos and Women Leadership programs. Besides, we knew about the awarded individuals and companies of the European Digital Mindset Awards. The award ceremony was the final act of the intense second day, loaded … Continued 31 May, 2016
Sin categorizar Uncategorized Open Innovation Marketplace, el lugar de encuentro para las nuevas ideas y los nuevos modelos de negocio más disruptivos Durante todo el día, DES2016 se ha convertido en el punto de encuentro para grandes empresas y start-ups. Unas en busca de talento e ideas, y otras en busca de financiación y apoyo para sacar adelante sus proyectos y empresas. Cincuenta y tres start-ups de verticales como Farmacia y Salud, Alimentación, Ciudades y Sector … Continued 31 May, 2016
Uncategorized The European Digital Mindset Awards awarded in its first edition the most outstanding projects and professionals in digital transformation The European Digital Mindset Awards recognize the most innovative proposals that present a disruptive approach to Customer Experience, IT Management and new digital business models. Values such as innovation, leadership, disruption or strategy was assessed by the international jury. Daniel Newman, Broadsuite Media Group; Beatriz García Quismondo, Womenalia; Michael Krigsman, CXO Talk founder; and Andreu … Continued 27 May, 2016
Uncategorized The meeting point for new ideas and the most disruptive business models The second day of DES2016 has become the meeting point for both corporations and start-ups. The former, looking for talent and ideas, and the later, looking for financial and logistic support to keep working on their projects and businesses. Fifty three start-ups from verticals as Pharma and Health, Food, Cities and Public Sector, Banking and … Continued 26 May, 2016
Uncategorized Fujitsu World Tour 2016 and DES: a win win scenario Fujitsu has accommodated it’s annual event Fujitsu World Tour 2016 as part of the DES2016 event. Fujitsu World Tour 2016 showcases the most technological and sophisticated digital transformation proposals of the company and its partners. Ángeles Delgado, Fujitsu Iberia CEO, hosted the opening session of the sixth edition of this one-day event, with 14 sessions … Continued 26 May, 2016
Uncategorized Digital Predator or Digital Prey by Forrester Nigel Fenwick, Forrester VP & Principal Analyst, was the speaker in the morning keynote on the second day of the DES2016 event. His presentation “Digital Predator or Digital Prey” was the metaphor he used to share with the audience of the main auditorium relevant figures about the present and the future of the Digital Transformation, … Continued 26 May, 2016
Uncategorized Security, key to empower the digital transformation Cybersecurity is another huge issue in DES 2016. The security sessions are concentrated in the first day of this event, so they have been pretty intense and dense, going from a general approach to specific topics. When a company adopts digital methods and processes, both internally and externally, it has to take into account the … Continued 25 May, 2016
Uncategorized The public sector transformation Digital transformation is relevant for private companies, but it is important for public ones as well. The public sector has to face digitalization sooner or later to fit into the needs and requirements of the citizens and private corporations in public-private cooperation scenarios. José Antonio Ondiviela, Western Europe Industry Market Development Manager in Microsoft, believes … Continued 25 May, 2016