Estamos en una época convulsa, algunos autores se han adelantado a llamarla VUCA, donde la volatilidad, incertidumbre, complejidad y en algunos casos, hasta la ambigüedad, reinan en el mercado, creando un sinfín de dudas, caminos, decisiones que debemos tomar cada día acerca de la transformación digital de nuestro departamento, negocio, empresa e incluso de nosotros mismos, como directivos o propietarios de empresas.Read more
Artificial Intelligence technologies have come a long way in the last 3-5 years. But with each passing day comes a new achievement, especially in cognitive services, which is what I want to talk about today.
Within the capabilities of using artificial intelligence systems to solve complex problems, there is a whole branch dedicated to building models and technologies that solve the cognitive problems that we humans solve with relative ease in our intelligence engine - the brain - using our data input and output sensors: sight, voice, hearing, touch and taste.Read more
Digital and physical shops, social media, search engines, website, apps, online news, blogs, newspapers, influencers, smart TV, radio, podcasts, reviews sites and so on… Marketers and communicators have never had so many touchpoints to consider, analyze and – in many cases - actively manage. Consumers have never had so many occasions and channels through which to discover and experience brands.
In the past, we’ve been describing the purchase journey as a funnel with customers moving from awareness all way down to the desired action. It is such a comfortable, linear representation of the buying decision that it still has residual fans in the marcomms community. However, in a hyper connected world, the funnel has gone forever. The journey has today become an irregular, intricate map of multiple possible journeys.
Digital disruption and technological changes have affected every possible industry in the market. Not only have we seen systems and processes transform on a supply and production level, but also experienced diverse organizational and cultural changes that affect and dictate how we work, communicate and ultimately grow as businesses and professionals. Now more than ever do well-defined strategies and innovative solutions need adaptive, receptive and forward-thinking leaders to be able to succeed.Read more
In today's industrial market, the digital gap between large companies and SMEs is widening. Whether due to lack of resources or entrepreneurial vision, our SMEs are falling further and further behind in the digitalization race, and this is a serious problem for the sustainability of the economy and their survival. The reality is that companies must invest more in technology.Read more
The world of social media is constantly evolving. It’s getting harder and harder to engage, interact or attract your target. You really need something to differentiate your post, to make it attractive. We think that there are three keys: your message (what you are saying), your action (how you send your message); your target (who you are talking to). What you’re offering has to be something with a profit, presented in a non-traditional way and received by someone you trust.Read more
In today’s fast-changing, competitive markets, the only way for brands to stay ahead is to create a better customer relationship than their competitors. Offering standout customer service via messaging apps helps increase customer loyalty – and saves costs and resources.Read more