DES-MADRID

DES-MADRID

19-21 MAY 2020
IFEMA MADRID

Women in Tech: why there are so few?

The European Commission estimates that in two years 45% of employments will be related to the digital environment. Nowadays, only the 30% of the 7 million of people that work in the TIC sector in Europe are women. Why aren’t there more women in tech?

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CRM strategy

4 tips to implement a correct CRM strategy to increase sales

CRM strategy? Many businesses have a Customer Relation Management (CRM) system and maybe you are familiar with the expression. However, there are few who really know how to use. What is the aim of CRM systems? To potentiate the automation of the sales process, no matter what kind of system you may choose.

How to implement in your organization a correct CRM strategy? Read 4 useful tips to do it succesfully and potentiate the automation process.

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The benefits of the industry 4.0 and how to implement it in your business

The industry 4.0 concept refers to the digital transformation of the industry, integrating and digitalizing all the industrial processes that define supply chain.
In fact, industry 4.0 uses digital technologies in order to react faster to market changes, offer more personalized products and increase operational efficiency. Discover why it is so important to implement it in your business.

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8 digital marketing trends to look at in 2020

Investing in digital marketing is essential nowadays. In fact, since 2011, digital marketing spending has been higher than traditional advertising. In the last 8 years, companies have spent 10% more each year in online than in traditional advertising. But in order to decide on what spend your marketing budget, you need to look at the 8 digital marketing trends for 2020.

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3 marketing automation news that will change the game

The world is constantly changing and marketing has not been the exception. However “the marketing world” still retains its fundamental objectives:

1) Offering memorable experiences to the consumer
2) Being inclusive
3) Offering responses as fast as possible. If you are working in this area, you may be wondering: how to continue being part of this “great game” and not sitting on the bench, -using sports terms-?

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Virtual Reality in companies

How to implement virtual reality in companies to offer a better experience

Virtual reality is one of the most innovative technologies that have attracted the most attention in recent years. We have seen the power of this technology, especially in the field of entertainment.

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How does dropshipping work

How does dropshipping work and how to create my online store?

There is a word that is fashionable these days, dropshipping. But you have thought about, what is this about? How does dropshipping work? If this topic catches your attention, you are in the right place. We will try to explain clearly and easily how does dropshipping work and how you could create your online store. Welcome to the e-commerce world.

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artificial intelligence technologies

Artificial intelligence technologies that will dominate the future

When we are thinking about artificial intelligence technologies, we usually think of supremely advanced robots. However, nothing is further from reality. Actually, artificial intelligence is available to everyone today. These technologies went from being of exclusive use to being technologies of generalized use.

Most electronic and digital devices have artificial intelligence technologies. Now that it is so important in everyday life, what are the artificial intelligence technologies that will dominate the future?

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best digital marketing trends

The 5 best digital marketing trends that you can’t ignore anymore

Here we will talk about digital marketing trends that will provide you with benefits and advantages and that will boost the growth of your business.

Innovation in marketing allows us to place ourselves in a position of advantage over the competition. Here we will talk about digital marketing trends that will provide you with benefits and advantages and that will boost the growth of your business.

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urban mobility

The future of urban mobility and smart cities

The mobility sector and transport innovations are causing cities to plan differently. The future of urban mobility and smart cities is made up of some elements that point towards the reduction of private cars, the commitment to renewable energies and the use of big data.

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