23-25 MAY 2017
MADRID - IFEMA

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Why animated explainer videos have the best ROI

Watching a good animated marketing video can make your visitors feel compelled to buy what you have to sell. 1. Videos, the prefered asset Video has recently been voted among worldwide marketers, as the most satisfying piece of marketing content over social, games and live events. Currently video is ranked as the most reviewed type…

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Artificial Intelligence

Advantages and Risks of Artificial Intelligence

The concept of artificial intelligence is not as recent as it seems. Since the time of Alan Turing (who is considered the father of the same) and the construction of its Bombe device, which enabled the decipherment of the codes of the German Enigma machine, more than seventy years have passed. Artificial Intelligence or AI,…

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Blockchain

What it is and how do the Blockchain works

We have had a time in which hearing about Bitcoin has become commonplace. This crypto-discourse conceived in 2008 by the Japanese Satoshi Nakamoto is characterized by being decentralized, that is to say, that is not supported by any government nor emitted by any central authority. Its existence is based on a system of verification called…

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Technology

Tourist 3.0: the new tendency of the vacationer

Internet and digital transformation has revolutionized the tourism sector. Gone are the traditional travel agencies and paper maps for city orientation. Mobile technology is not only changing the way tourism is sold; it is also radically changing the experience of tourists. At present, more than 95% of travelers use some of the digital tools at…

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Ipal

IPal, the robotic nanny

The world of robotics is advancing by leaps and bounds. So much so that several studies predict that within a few years’ robots will occupy much of the jobs that today are performed by people. What we previously considered science fiction is now possible thanks to the development of artificial intelligence and robotics. This means…

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Can robots replace humans?

Can robots replace humans?

We are in a present full of changes and updates that improve the quality of life of people, but these improvements may be affecting in some way to other people, the arrival of robots to jobs, something that has already begun Occur in various regions of the world, in some companies and even in restaurants,…

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Making Sure the Late Adopters are Onboard with the Digital Transformation

Last week the news broke that several iPhone apps won’t work with the newest iteration of iOS 11, which will be released in Fall 2017. While most of us spent the afternoon Googling which of our favorite apps would soon be obsolete, there were likely a few to ask simply, “What’s iOS 11?” Those are…

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Self-repairing screens reach the world

Self-repairing screens reach the world

Every year, technological advances in the world of Smartphones bring more robust and updated models, with screens so large that cover almost the entire phone. This brings a risk by having to use materials that resist the knocks and falls to which the phones are exposed. In the near future this risk can be eliminated…

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Digital Transformation in Sales: What is the role of the modern Sales Professional?

  Image credit: Bloomberg The above graphic from Bloomberg shows how companies like Atlassian are disrupting the average cost of sales and marketing in the industry, basically by slashing the cost of human sales professionals. There are many examples of extreme Zero Salespeople organizations, from Aha! to Atlassian, and more recently to Slack. It’s interesting to rethink the role of the…

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Achieving digital leadership, conquering the market

No question, digital transformation is on the global table. Myriads of strategies and initiatives bloom within corporates with the aim to drive every single organization to its unique digital level in an effective and efficient way. Companies across all industries are pursuing their own digital destinies, thus adapting differently to their own new business age,…

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