DES-MADRID

DES-MADRID

21-23 MAY 2019
IFEMA MADRID

Analyse your Competition in Social Media

Have you ever wondered if analysing the competition in social networks is useful? Have you ever decided to do it? Conducting an analysis of the competition in social media is more important than you might think. The knowledge of what your competitors are up to is essential to polish your marketing strategy,

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Benefits of using a private VPN in your company

Benefits of using a private VPN in your company

Before talking about the benefits of using a private VPN we should know what it is. VPN stands for Virtual Private Network. And they refer to the technology that allows creating a private network that connects two internet points. Thus, two separate teams can work as if they were together. Meaning they can share resources and speed up when in need of sharing information. VPNs are used both in office or domestic networks.

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What is an AdExchange and how advertisers use it?

What is an AdExchange and how advertisers use it?

The AdExchange is the ecosystem in which the magic of programmatic advertising takes place, very much in vogue in recent years due to its effectiveness in impacting clients with the targeted ads based on their interests.

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Creativity and marketing automation

Creativity and marketing automation | the key to succeed

Marketing automation is developing fast and clearly, has come to stay. That is why we would like to inspire you with different tips in order to set a successful series of marketing campaigns. Before starting, remember that marketing is not about selling anymore, it is about embracing your community, the one that loves you and, therefore, the one that will allow you to let them know your services and/or products and explore with them new opportunities too.

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The impact of #DES2018 on Twitter

The third edition of Digital Enterprise Show (DES) took place from May 22 to 24, at IFEMA Madrid. The international congress focused on digital business and transformation turned out to be very successful on social networks, with over 11,000 tweets and 3,500 Twitter participants.

The repercussion across the social networks was gathered and analysed by Metricool, which allowed us to draw the most interesting conclusions.

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smart cities

When could we see the first smart cities?

In fact, smart cities already exist. Although their degree of intelligence is not what written Science Fiction or cinema predicted. In any case, there are cities capable of managing some of their services practically independent of man. The human being need to give a new orientation to its way of living. An orientation that points to sustainability as a goal. Smart cities are the result of such need. Thus, these cities use infrastructure, innovation and technology to reduce CO2 emissions and to keep a steady energy consumption.

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email marketing trends

Email marketing trends that will help you to increase your billing

If quality, relevance and automation do not fall within your email marketing strategy for next year, be prepared for 2019 to be somewhat frustrating and with few and not very good results. Or pay attention to our list of Email marketing trends and start increasing your billing.

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digital coins

Top 7 digital coins you must invest in

There is a significant offer of cryptocurrencies or digital coins. Since the Bitcoin was born back in 2009, many other similar virtual currencies have not stopped appearing on the market. Each of those digital coins has their specific characteristics and protocols.

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4 things that use the Internet and you didn’t imagine

We have said that the Internet has changed our lives so many times that it has become a cliché. In fact, the internet is so old now that there are already two generations of people who do not know the world without it. But is the Internet as widespread as it seems? Does it affect everything, as we usually say?  Through these few examples, you will see that there are things that use the Internet even more efficiently than the human being.

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quantum computing

What is quantum computing and how does it work?

Quantum computing is a paradigm of computing different from the one that rules classical computing. It is based on the use of qubits instead of bits and gives rise to new logical gates that make possible new algorithms.

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