22-24 MAY 2018
MADRID - IFEMA

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Marketing Automation

10 benefits of marketing automation for your business

Competition for customers is now at an all-time high. By using software for marketing automation, old processes become more efficient. Importantly, new ones become accessible. Here are 10 benefits for your business. Output Marketing automation allows for your output to be greater. Manual processes that can be repetitive are eliminated. Your marketing team can then…

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Digital transformation

4 tips to begin the digital transformation of a company

Undertaking a digital transformation is necessary in this day and age. However, it can be overwhelming and many companies are falling behind. Change is hard to do, but in today´s world, digital transformation is necessary. Here are some tips on how to weather the storm. Knowing your customer for digital transformation It is not enough…

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How the internet of things will improve life

The human-to-computer interaction is not necessary anymore to connect and exchange data, due to the internet of things (IoT) which is an interrelated computing system installed is very common devices and in mechanical and digital machines which have technological identifiers to transfer and receive data over a network. Internet of things is becoming everyday into a more…

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How the Fintech is revolutionizing the financial sector

Financial technologies are emerging as a sector full of innovations such as new technologies that mean a digital revolution in the financial services. Fintech is a shortcut to financial technology, this term has grown exponentially and it includes any innovations in the financial sectors that are relate and develop with new technologies. Very good examples of…

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Evolution of wireless connections in the days to come

Network nodes are the ultimate and sophisticated tools that enable computers to connect between them, this technology is really important due to the network wireless connections. This method helps homes, telecommunications and big installations at companies to avoid the troublesome process of introducing cables and built a whole system between equipment locations. A very good example…

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Influence of social marketing for companies

In the 1970s experts became fully aware that social marketing principles could be used to sell attitudes and ideas and not only to sell products to consumers. Social marketing has changed the communication field over the past years, including more sophisticated techniques that are focused on the consumer with really successful results. Social marketing ‘’seeks to…

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DES Madrid

Differences between virtual reality and augmented reality

AR technology makes reality be modified by a computer overlaying generated images into the real world, in the entertainment industry has been a very popular technology to innovate video games, while virtual reality immerses someone into a generated world and makes the person feel they are part of it, augmented reality offers a direct view…

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DES Madrid

Virtual reality as part of everyday life

A very good type of reality emulation is the one that can generate very realistic images, sounds, sensations and simulate a virtual environment in which a person with the respective equipment can take a look around them and see an artificial world, interact with all the items and perceive it as real, this I known…

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DES Madrid

Applications of technology in health

Many aspects of clinical practice have been changed due to technology, providing health sector with benefits to simplify tasks and assist health care professionals with tools like reference and information gathering, conduct diagnoses apps, ‘’follow up apps’’ for a patient’s status, health record maintenance and communications devices to treat someone’s condition. Technology is the group…

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DES Madrid

The future of computers in the face of technological advances in Smartphones

Gadgets are part of our day-to-day life, we use them as auxiliary devices of common gizmos that eventually will be deprecated. For example, books can now be easy to read thanks to Smartphones, radios are left in yesterday since phones download and play music even better than radios do. More than just a cellphone is…

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