DES-MADRID

DES-MADRID

19-21 MAY 2020
IFEMA MADRID

MarTech Developers’ Tasks Pending During the Second Golden Age of Marketing Technologies

Traditionally, Marketing & IT Departments had nothing to do with each other, but, in recent years, they are expected to collaborate in the search for the best tools to boost productivity. They suddenly have to understand each other’s needs, and investment decisions must now be balanced between IT & Marketing Departments. MarTech Developers are able to understand this and provide the right Help Desk for both their customers’ Marketing & IT Teams to succeed. Marketing teams need technical training just as much as IT teams need to understand the real value of MarTech.

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101 cosas que deberían hacer todas las empresas para ser digitales

Estamos en una época convulsa, algunos autores se han adelantado a llamarla VUCA, donde la volatilidad, incertidumbre, complejidad y en algunos casos, hasta la ambigüedad, reinan en el mercado, creando un sinfín de dudas, caminos, decisiones que debemos tomar cada día acerca de la transformación digital de nuestro departamento, negocio, empresa e incluso de nosotros mismos, como directivos o propietarios de empresas.

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Twenty-five years of digitization: Ten insights into how to play it right

The diffusion of digital technologies has transformed the world in the 25 years since the commercial internet emerged with the first browser. The McKinsey Global Institute offers ten insights that can help countries, sectors, and CEOs to navigate this new world:

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Human Parity

Artificial Intelligence technologies have come a long way in the last 3-5 years. But with each passing day comes a new achievement, especially in cognitive services, which is what I want to talk about today.

Within the capabilities of using artificial intelligence systems to solve complex problems, there is a whole branch dedicated to building models and technologies that solve the cognitive problems that we humans solve with relative ease in our intelligence engine - the brain - using our data input and output sensors: sight, voice, hearing, touch and taste.

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