Digital Marketing Digital Transformation in Sales: What is the role of the modern Sales Professional? Image credit: Bloomberg The above graphic from Bloomberg shows how companies like Atlassian are disrupting the average cost of sales and marketing in the industry, basically by slashing the cost of human sales professionals. There are many examples of extreme Zero Salespeople organizations, from Aha! to Atlassian, and more recently to Slack. It’s interesting to rethink the role of the … Continued 7 April, 2017