21-23 MAY 2019


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    Digital Enterprise Show (DES2017) is the world’s leading event on Digital Transformation, held on 23-25 May, 2017 in Madrid. It is an annual exhibition and congress visited by over 18.000 C-level executives from 49 countries, who come to acquire the crucial knowledge, skills and solutions to shape their industries’ future. DES is a platform, where the synergy between knowledge and experience is achieved, where the new ways of making business, implementing new solutions and ideas arise. The innovation and disruption become the air, which DES visitors breathe for the three days of this international gathering.

    The vital part of DES, besides the Exhibition, which promises extensive lead generation and networking possibilities; is the Digital Business World Congress, with success stories, new business models, leadership and engagement strategies divided by 12 vertical forums focused on the impact of technology by industry, such as Banking, Retail, FMCG, Automotive, Cities, Tourism, Health, among many others.

4 things that use the Internet and you didn’t imagine

We have said that the Internet has changed our lives so many times that it has become a cliché. In fact, the internet is so old now that there are already two generations of people who do not know the world without it. But is the Internet as widespread as it seems? Does it affect everything, as we usually say? …

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What is quantum computing and how does it work?

Quantum computing is a paradigm of computing different from the one that rules classical computing. It is based on the use of qubits instead of bits and gives rise to new logical gates that make possible new algorithms. The basic states of qbit: the amount of information A qubit is a quantum system with two eigenstates that we can manipulate arbitrarily. The qubit is the minimum unit and from…

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What is the future of the folding screen mobiles and how is it possible

When talking about folding screen mobiles, we need to distinguish them from flexible mobiles.”Flexible” is the quality that allows an object or material to be “easily bent without breaking”.  “Folding” something implies closing the pieces of an articulated object.  Despite how fancy a double screen may look, there are some design defects that some experts tend…

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Cybercriminals can convert black to white money with mobile games

Money laundering is a criminal activity that is now commonplace. Corrupt politicians, businessmen or scammers appear every day on television as money launderers. Money laundering consists of making funds or assets obtained through illicit activities legal. But surely you’ve never thought that these scammers can use mobile games or apps to launder money. Kromtech reveals how criminals use mobile…

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2 key benefits of data analytics for your business strategy

Many times companies suffer from inefficiency in their internal processes. This tend to reflect on the projects they carry out. Both for themselves or for their clients.  Most of the time the reason for this is not that they work with wrong reports, but because, the questions they refer to are not the correct ones. Information, internal…

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5 must-know facts about the new GDPR

The new GDPR is a law that has been issued to protect the rights of European Union citizens. Therefore, it is mandatory for any company that deals with European citizens’ data. Regardless of the nationality of the company. That means that companies like Amazon or Facebook must also comply with the new GDPR. Main key points that you should keep…

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5 ways blockchain could change the world

Although blockchain has usually been associated with cryptocurrencies,   this system has a future beyond the economy. Any area could be transformed by this technology, as its versatility is changing the way we understand business and society. 1.-  Smart contracts One of its potential applications is in the so-called smart contracts area. Blockchain will allow agreements to…

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How to improve the consumer experience with new technologies

Consumer experience was a concept that used to be considered a trend more than something to be taken care of. This has changed dramatically once we´ve had the opportunity to check that the actual experience at the sales point is key to making a real purchase. Technology implementations that affect the consumer experience When we…

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From traditional marketing to Growth Hacking. How to stand out with a low budget.

The Growth Hacking is fashionable. Nowadays, more and more companies prefer to develop Growth Hacking strategies to invest in the expensive and little segmented traditional marketing.   ¿What is Growth Hacking and the Growth Hackers? It can be said that Growth Hacking was born when a person had the idea to set up a fast food…

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Business storytelling | Communicate directly to your customer’s heart

Since we lived in caves, the way to transmit knowledge, history, beliefs and identity has been telling stories. Some of us read them, others watch them and others play them. Yes, the best rated video games have a solid history that sustains them. Business storytelling is no more than that: telling stories. Knowing how to…

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