14-16 JUNE 2022
FYCMA MALAGA

The digital hype; maximize customer journey with ideal mix of off and online activities

  • 20/05/2021
  • 11:30 - 12:30
  • Digital Marketing Planet
  • Comparte esta sesión:

For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. The vast majority of marketers agree that live event still provide attendees with valuable opportunity to form in-person connections in the increasingly digital world. Attendees state their opinion about a company´s brand, product/service is higher after an event. How do design this perfect mix to outreach results and shape necessary synergies?

Speakers

Elena Vega

Elena Vega

VP Sales Southern Europe and Middle East

Digital Element

Luis Gallego

Luis Gallego

Chief Digital Officer

RENT-A-CDO.COM

Víctor Magariño Peñalba

Víctor Magariño Peñalba

Consulting Partner - Professor

ESADE - NYU Stern

Maria Gomez Saenz

Maria Gomez Saenz

President

Event Manager Association Spain (EMA)

Introduced by:

Ania Novoa

Ania Novoa

Marketing & Business Growth Lead

Carat