After a successful start as Business Development Representative at Contentsquare, Clara Gutiérrez quickly grew to become Account Manager for Iberia. For more than 2 years now, she has been working developing CS business in South Europe, opening the markets & scaling up the business. Her goal at the DES2021, is to bring the audience closer to Experience Analytics and the importance of a data-driven culture within organisations, thanks to the testimony of one of their customers, Salsa Jeans.