Digital Business World Congress / Agenda
The next Marketing Leader – are you there yet?
The pressing changes and successive ruptures in the market are demanding organisations and brands to recreate themselves; as well as charging a high commitment from those ultimately accountable for a company’s marketing strategy.
On the one hand, a whole army of professionals will rapidly become obsolete in the face of technological innovations such as increasing robotization and automation. On the other hand, organisations are already suffering from a lack of reliable Marketing leadership, capable of guiding the way through a future as uncertain as it is challenging.