DES-MADRID

DES-MADRID

19-21 MAY 2020
IFEMA MADRID

Digital Business World Congress / Agenda

The new way of doing marketing

21/05/2019 13:20 - 13:40 Digital Marketing Planet by The Valley

Technology changes not only the processes but also the functions and roles of all the actors in a company. The figure of the CMO becomes key in this transformation. Customer needs, fast technological advances and data explosion, make the marketing as we knew it until now, change forever.

SPEAKERS

Hugo de los Santos

Hugo de los Santos

Chief Product & Marketing Officer Global B2B

Telefónica

INTRODUCED BY

John Mitchison

John Mitchison

Director of Policy and Compliance

DMA UK