One of the key points of the digital transformation of the companies is to become more relevant to their customers. The basis to be more relevant is to provide an excellent customer experience whether in the online world or offline one (physical world), in fact, it must be a cross experience in both worlds. The digitization of a space as significant as a football stadium has to combine the generation of the customers WOW effect with the personalization of the memorable experiences that should cover all the customer journey.