Banks, Insurance companies! Your markets are growing, but your access and visibility into your customers is shrinking. Ovamba landed like a foreign object from the sky into a fractured market of unserved and underbanked businesses.  Banking was NOT their solution for business growth and banks are not built to innovate solutions to drive this growth. Ovamba’s presence in the African SME market has revolutionized opportunities for banks and insurance companies. What are the key lessons learned from emerging market financial sectors that can help European banks and insurance companies gain share of wallet, minimize risk and succeed in the digital age?