Showcasing a concrete plan to use VR as a tool to enhance location exposure and customer experience. Presenting real life experiences of 360 content and Virtual Tours for potential guests to initiate greater conversions and brand engagement. When almost 98% of the travelers are using Google (Search, Images, YouTube, Maps, StreetView and so) as an inspiration starting-point, we need to implement holistic ways to engage our clients. In this session I will share my latest experiences on Rich Visual Content and explain the techniques used.