WhatsApp Business is here. It is not only the new communication channel your customers were demanding, but it offers a wide range of possibilities on top of it. How can you add WhatsApp to your Customer Engagement strategy? What could you do if your brand would be in your customers’ ‘buddy list’? Using WhatsApp for Business is powerful but it comes with great responsibilities: Integrating WhatsApp in your omnichannel strategy, leveraging the power of data these interactions generate and be available 24×7 for your customers are some of the challenges that companies will have to face.