The entire Martech tools universe keep growing and evolving and look like if they were entering in the so-called ‘Martech Second Golden Age’. What marketers should know about this evolution and what do they have to be aware of to get a unbeatable champion stack that cannot only deploy the capabilities that marketers need (Lead Generation, Social Media, Data&Analytics, Sales, etc.) but also to smartly integrate to definitively improve their marketing performance to keep pace with the marketing landscape speed of change.