Digital technology has opened myriad opportunities for corporations to radically change the way they serve their customers and run their operations. Some companies, the Digital Masters, have successfully developed a new digital DNA within their organizations and made digital transformation a “business-as-usual” journey. But many others are still struggling to get off the starting blocks. We are now on the cusp of a new frontier of digital transformation with customer becoming much more informed and participative, products and services becoming connected systems, and organizations soon to become much more automated and intelligent. What does it take to win in this new digital transformation frontier?