Unlocking big moves through a set of important levers is what it takes to beat the odds in business and deliver exceptional performance of the kind of hockey stick, we find in our global research- but are those rules the same when it comes to digitization? We find that some of the factors are the same, with a digital spin—but under digital, a large set of metrics and challenges arise, that define a new play for incumbent to win. It includes first mover and digital business reinvention, it includes digital M&A, it includes new digital ecosystem play—and others to discuss during the congress.