Volver a Blog Digital Culture & Digital DNA for exponential Organizations: trends & challenges of HR 29 April, 2019 Digital transformation needs HR as the best leaders to accelerate digital business challenges. The competitive key will be an agile road map to drive the organization to a digital mindset and develop a digital culture to be more innovative, connected, flexible transparent and agile. The real power of employer brands will stay in employee experiences with disruptive technologies and new ways of working.