‘Do I Trust this?’ The simple, subconscious question consumers ask themselves before they use your product, service or brand, but how has the meaning and expectation of ’Trust’ changed in our fully connected and face-paced world?

Globant explores the impact of ‘Trust’; the importance of building integrity and the growing need for evidence based experiences, the impact of government-led legislation, the consumers’ data and value exchange and ultimately, how we prepare ourselves for the ‘perception or reality’ of our increasingly untrustworthy world.