Retaining a client is much less costly than acquiring a new one. Customer loyalty has become the battleground for marketers. How to accelerate the process of building customer loyalty by leveraging the right tools, prioritizing actions in the marketing channels program, identifying key bottlenecks in the customer journey, using contextual behavioural data to deliver value by generating the right answer at the right time, targeting the right customers at the precise moment. A true customer tailor-made experience is paramount to deliver the most valuable response to customers, rewarding them sooner and keeping them longer, building their trust while becoming their top-of-mind brand and winning the ultimate cumulative advantage. What makes companies stay ahead of the pack and win.