Augmented Reality is one of the emerging technologies that are leading the way in improve performance in areas of training, design, and process & task assistance. AR gives field technicians a rich set of options while at a job site. Most important, AR enables a service overlay that provides graphical instructions for the required maintenance, troubleshooting, construction operations. AR can also help direct the technician to the most efficient means to perform the activities, provide access to a wide variety of technical documentation and visual communication with supervisors and subject matter experts. The field service landscape is rapidly changing and here we will introduce what IBM is delivering in terms of innovation to meet those needs and transform the service support model.