DES-MADRID

DES-MADRID

19-21 MAY 2020
IFEMA MADRID

Digital Business World Congress / Agenda

Audiobranding or how to fall in love with a consumer through music

21/05/2019 17:40 - 18:00 Digital Marketing Planet by The Valley

Consumers receive more than 3.000 advertising impacts per day, but can only retain an average of 90. How a brand can differentiate from its competitors? In a world of multicultural, selective and hypoconnective consumers, audiobranding shows up like an answer to this problem. Our brain processes the acoustic information and saves it in a different way than it does with the visual stimulus. That’s why adding music or audio audio as an essential part of the brand can cheer up consumers with a high level of exposure, wake up emotions in their minds and reconquer them towards our brand.

SPEAKERS

Alfonso G. Aguilar

Alfonso G. Aguilar

Founder

Sounditi

INTRODUCED BY

John Mitchison

John Mitchison

Director of Policy and Compliance

DMA UK