Digital Business World Congress / Agenda
Audiobranding or how to fall in love with a consumer through music
Consumers receive more than 3.000 advertising impacts per day, but can only retain an average of 90. How a brand can differentiate from its competitors? In a world of multicultural, selective and hypoconnective consumers, audiobranding shows up like an answer to this problem. Our brain processes the acoustic information and saves it in a different way than it does with the visual stimulus. That’s why adding music or audio audio as an essential part of the brand can cheer up consumers with a high level of exposure, wake up emotions in their minds and reconquer them towards our brand.