Dani holds an MBA from IE Business School. He is the EME Digital Marketing and Strategy Lead at Bayer. His passion lies in helping companies to invent their future, especially looking for new ways of re-orientating the business and ultimately delivering value. He has significant experience in the fields of digital transformation, digital marketing, branding, brand positioning, and advertising, having worked for a different range of companies and sectors, such as; CPG, O&G, and Pharmaceuticals.