In an international career between the UK, Spain, Brazil and the USA, Carlos worked as director of communication or marketing at companies such as Praxair, Petrobras, Dell and in consultancies such as LLYC, Ogilvy or Millward Brown. Currently, Director of the Master in Communication Management and New Technologies at ESIC Madrid. PhD on Online Reputation and Crisis Management, MA in Communication, Executive MBA in Marketing with courses at Harvard University and the Kellogg School of Management.