Expert in UI / UX / CX, with more than 12 years of experience in web design and development projects, realization of usability analysis and digital marketing. Degree in Sociology and Doctorate in Social Psychology from the Complutense University of Madrid. Passionate about technology, in love with dogs and biker. Entrepreneur since 2006 and co-founder of Armadillo Amarillo: digital transformation company, mobile application development, custom software development and design.