19-21 MAY 2020

Alejandro de Zunzunegui Ruano

Position: Chief Digital & Transformation Officer 

Company: BUPA (Sanitas)

Major in Law, minor in Business Administration, Financial Analyst, Master’s degree in Business Management and Marketing and more recently, graduated in management methodologies for innovation and organizational transformation. Alejandro has extensive experience in the áreas of Strategic Marketing, Digital Marketing and Innovation. As senior partner of “The Lean Lab”, Alejandro began his career at Sanitas as a consultant specialist in Cultural and Digital Transformation Processes.