DES-MADRID

DES-MADRID

15-17 SEPT
IFEMA MADRID

Marketing Technology Landscape Supergraphic (2020)

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.

If you want to know more about it, we invite you to click here.

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DES Madrid

How to use Data Science for Crisis Management and Response

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artificial intelligence technologies

COVID-19, una oportunidad para la transformación del ecosistema de la Salud

Estamos inmersos en un capítulo de la historia, que las próximas generaciones, observarán desde la distancia temporal, pero que dará sentido a muchas de las realidades que vivirán. La pandemia del COVID-19 es una de esas crisis que moldean la historia, un catalizador que acelerará tanto la magnitud como la velocidad de los cambios.

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Video conferences and Cloud Computing: the key to work remotely

People have been forced to work from home due to the Covid-19. There are a lot of digital tools to work remotely and, for that reason, maintaining digital relationship with clients or workmates is not a problem nowadays. And it is not a problem either working from home if your business has all the information in the cloud.

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Digital divide in education

The Covid-19 crisis has created the biggest experiment of digitalization and teleworking. With all the people at home to protect themselves from the virus, employees have to telecommuting and children’s education has been cancelled. But why children cannot continue their education from their homes with all the technology we have nowadays? Due to the digital divide. At least, this is what is happening in Spain these days.

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Technology to fight Covid-19

We are living in an unusual situation due to the Covid-19 crisis. But in this situation, technology emerges as a solution in these difficult times. More than 300 technology firms present every year at DES their most innovative solutions to promote digitalization between companies. Firms that, these days, are offering their technology to fight Covid-19.

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Teleworking: Tools and tips to be more productive

The Covid-19 pandemic has forced many employees to work from home. Although some companies have already implemented the possibility of teleworking before the coronavirus crisis, but most of them have had problems to move their entire workforce from their offices at the headquarters to working from their homes. Here we have five advices to telecommuting and to be more productive:

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Women in Tech: why there are so few?

The European Commission estimates that in two years 45% of employments will be related to the digital environment. Nowadays, only the 30% of the 7 million of people that work in the TIC sector in Europe are women. Why aren’t there more women in tech?

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CRM strategy

4 tips to implement a correct CRM strategy to increase sales

CRM strategy? Many businesses have a Customer Relation Management (CRM) system and maybe you are familiar with the expression. However, there are few who really know how to use. What is the aim of CRM systems? To potentiate the automation of the sales process, no matter what kind of system you may choose.

How to implement in your organization a correct CRM strategy? Read 4 useful tips to do it succesfully and potentiate the automation process.

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The benefits of the industry 4.0 and how to implement it in your business

The industry 4.0 concept refers to the digital transformation of the industry, integrating and digitalizing all the industrial processes that define supply chain.
In fact, industry 4.0 uses digital technologies in order to react faster to market changes, offer more personalized products and increase operational efficiency. Discover why it is so important to implement it in your business.

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